SELECT WINNERS YEAR

London International Awards

2022 Winners and Finalists

Bronze
TV/Cinema
Humor


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Entrant: Wolf BKK, Bangkok
Brand: BunBun Paprika Snack
Title: "Bollywood Badass"
Corporate Name of Client: Calbee Tanawat
Agency: Wolf BKK, Bangkok
Chief Creative Officer: Torsak Chuenprapar
Creative Director: Nopharit Dusadeedumkoeng
Senior Copywriters: Anin Sriurairatana/Phachara Saothayanan
Copywriters: Torsak Chuenprapar/Nopharit Dusadeedumkoeng
Art Directors: Kanyaporn Longprasert/Torsak Chuenprapar/Nopharit Dusadeedumkoeng
Agency Head of Art: Woottipong Lamangthong
Agency Producer: Chanapat Srabua
Agency Managing Director: Phannika Vongsayan
Agency Business Director: Chonlatid Saenghiran
Agency Account Director: Thosaporn Kaewnurachadasorn
Agency Account Manager: Benchawan Ngamjiradawong
Post-Production Company: Salmon House, Bangkok

Description:
Practically every brand has its own Paprika flavour, In Thai everyone knows Paprika for its mild taste and Paprika itself was a flavour in almost every well known brand.

BunBun is a snack brand that pledges for the unexpected, the brand decided to launch its new Paprika flavour.

BunBun wants consumers to ‘Taste the unexpected’, so they've introduced BunBun Paprika, an Indian spice in a bolder and tastier way.

Introducing the new BunBun Paprika. The idea was to create “A hero, A Bollywood Badass” a Bold and colourful character who is a representation of all flavorful spices. Demonstrating hie did not expect this out of the ordinary heroism action.

From removing the street light and using it as a vehicle to turning all kinds of food into deadly murdering weapon. Yes, indeed! It exceeds all expectations like the new BunBun Paprika’s flavour.