London International Awards
2022 Winners and Finalists
Bronze
TV/Cinema
Humor
Entrant: | Wolf BKK, Bangkok |
Brand: | BunBun Paprika Snack |
Title: | "Bollywood Badass" |
Corporate Name of Client: | Calbee Tanawat |
Agency: | Wolf BKK, Bangkok |
Chief Creative Officer: | Torsak Chuenprapar |
Creative Director: | Nopharit Dusadeedumkoeng |
Senior Copywriters: | Anin Sriurairatana/Phachara Saothayanan |
Copywriters: | Torsak Chuenprapar/Nopharit Dusadeedumkoeng |
Art Directors: | Kanyaporn Longprasert/Torsak Chuenprapar/Nopharit Dusadeedumkoeng |
Agency Head of Art: | Woottipong Lamangthong |
Agency Producer: | Chanapat Srabua |
Agency Managing Director: | Phannika Vongsayan |
Agency Business Director: | Chonlatid Saenghiran |
Agency Account Director: | Thosaporn Kaewnurachadasorn |
Agency Account Manager: | Benchawan Ngamjiradawong |
Post-Production Company: | Salmon House, Bangkok |
Description:
Practically every brand has its own Paprika flavour, In Thai everyone knows Paprika for its mild taste and Paprika itself was a flavour in almost every well known brand.
BunBun is a snack brand that pledges for the unexpected, the brand decided to launch its new Paprika flavour.
BunBun wants consumers to ‘Taste the unexpected’, so they've introduced BunBun Paprika, an Indian spice in a bolder and tastier way.
Introducing the new BunBun Paprika. The idea was to create “A hero, A Bollywood Badass” a Bold and colourful character who is a representation of all flavorful spices. Demonstrating hie did not expect this out of the ordinary heroism action.
From removing the street light and using it as a vehicle to turning all kinds of food into deadly murdering weapon. Yes, indeed! It exceeds all expectations like the new BunBun Paprika’s flavour.