London International Awards
2022 Winners and Finalists
Gold
Transformative Business Impact
Sustainable Government and Community
| Entrant: | DDB México, México |
| Brand: | Gahr WeCapital |
| Title: | "Data Tienda" |
| Corporate Name of Client: | Gahr WeCapital |
| Corporate Name Company: | Gahr WeCapital, México |
| Client President: | Ricardo Vázquez Poch |
| Agency: | DDB México, México |
| Agency Chief Executive Officer: | Juan Isaza |
| Agency President: | Juan Carlos Ortiz |
| Chief Creative Officer: | Diego Ortiz |
| Creative Directors: | Rodrigo Alonso Zúñiga/José Hernández/Marcos López/Gerardo Méndez/Chantal Silva |
| Agency Director of Integrated Production: | Vianey Moreno |
| Agency Producer: | Jesús Almazán |
| Agency Programmer: | Roberto Vargas |
| Agency VP of Strategic Planning: | Sergio Briseño |
| Agency VP of Operations: | Montserrat Villafañe |
| Agency CFO: | Silvana Carreño |
| Production Company: | LaDoble, México |
| Production Managing Director: | Francisco Alejandro Ruiz Martínez |
| Senior Executive Producer: | Nico Spinosa |
| VFX Company: | Studios Machina, Colombia |
| VFX Producer: | Camilo Lucena |
| Music Production Company: | Studios Machina, Colombia |
Written Brief:
WeCapital, seeking the financial inclusion of low-income women in Mexico, asked us to find a way to help millions of them gain easier access to microcredits.
GOALS: • Financial inclusion of over 83% of Mexican women. •Rebuild the credit histories of more than 35 million low-income women. •Increase the visibility of gender equality in Mexico. •Strive for economic autonomy and empowerment for thousands of women in one of the 20 countries that are among the worst countries for women according to the UN (United Nations). •Support the task of bankarization of the financial sector and government.