London International Awards
2022 Winners and Finalists
Client of the Year: Dole
Bronze
Health & Wellness
Environmental Health
Entrant: | L&C New York, New York |
Brand: | Dole Sunshine Company + Ananas Anam |
Title: | "Piñatex" |
Corporate Name of Client: | Dole Sunshine Company + Ananas Anam |
Agency: | L&C New York, New York |
Chief Creative Officers: | Gian Carlo Lanfranco/Rolando Cordova |
Creative Directors: | Giancarlo Rodas/Tescia Deak/Greg Collins |
Copywriters: | Gian Carlo Lanfranco/Rolando Cordova/Greg Collins/Ana Lins |
Art Directors: | Rolando Cordova/Gian Carlo Lanfranco |
Executive Agency Producer: | Camden Elizabeth |
Production Company: | Suitcase Productions, New York |
Director: | Camden Elizabeth |
Editors: | Nicolas Lopez /Jose Jesus Pacheco |
Music Production Company: | Agosto Sound Craft, Lima |
Music Executive Producer: | Claudia Incio |
Music Producer: | Fito Zavalaga |
Music Arranger: | Charly Garcia |
Description:
Every year, over 2.5 million tonnes of pineapple are grown in the Philippines. While the fruit is packaged to feed people all over the world, pineapple leaves are left behind.
For every tonne of pineapples harvested, 3 tonnes of leaves are wasted, and when left to rot, they can create methane emissions over 20 times more harmful than CO2.
To make a change, Dole, one of the largest producers of pineapples in the world, partnered with Ananas Anam to produce Piñatex – a vegan, cruelty-free and sustainable leather alternative, which is made from the fibre of pineapple leaves that would otherwise go to waste.