London International Awards
2022 Winners and Finalists
Regional Independent Agency of the Year: North America
L&C New York, New York
Bronze
Ambient & Activation
Corporate Image
| Entrant: | L&C New York, New York |
| Brand: | Dole Sunshine Company |
| Title: | "Malnutrition Facts" |
| Corporate Name of Client: | Dole Sunshine Company |
| Agency: | L&C New York, New York |
| Chief Creative Officers: | Gian Carlo Lanfranco/Rolando Cordova |
| Creative Directors: | Giancarlo Rodas/Tescia Deak/Greg Collins |
| Copywriters: | Gian Carlo Lanfranco/Rolando Cordova/Greg Collins/Ana Lins |
| Art Directors: | Rolando Cordova/Gian Carlo Lanfranco/Giancarlo Rodas/Tescia Deak |
| Agency Head of Design: | Ken Tokashiki |
| Executive Agency Producer: | Camden Elizabeth |
| Senior Agency Producer: | Nicolas Lopez |
| Agency Producer: | Lindsay Huang |
| Production Company: | Suitcase Productions, New York |
| Director: | Camden Elizabeth |
| Cinematographers: | John Kopec/Diego Cordero |
| Production Designer: | Sonia Foltarz |
| Lead Artists: | Bryan Rosenblum/Eddie Lebron/Andres Castiblanco |
| Flame Artist: | Matt Rosenblum |
| Editors: | Gabriel Cullen/Jose Jesus Pacheco |
| Music Production Company: | Agosto Sound Craft, Lima |
| Music Executive Producer: | Claudia Incio |
| Music Supervisors: | Charly Garcia/Fito Zavalaga |
Description:
Trash has always been part of New York City's landscape – but this trash hides a dark secret: 3.9 million tonnes of food end up in the trash every year, all while one out of every nine New Yorkers goes hungry every day.
Dole believes that good nutrition is a human right, so what if the places where people normally throw trash could be used to shine a light on this issue? Malnutrition Facts transformed an old symbol of waste into a new tool to fight hunger.