London International Awards
2022 Winners and Finalists
Client of the Year: Dole
Silver
Poster
Consumer Campaign
Entrant: | L&C New York, New York |
Brand: | Dole Sunshine Company |
Title: | "Malnutrition Facts" |
Corporate Name of Client: | Dole Sunshine Company |
Agency: | L&C New York, New York |
Chief Creative Officers: | Gian Carlo Lanfranco/Rolando Cordova |
Creative Directors: | Giancarlo Rodas/Tescia Deak/Greg Collins |
Copywriters: | Gian Carlo Lanfranco/Rolando Cordova/Greg Collins/Ana Lins |
Art Directors: | Rolando Cordova/Gian Carlo Lanfranco/Giancarlo Rodas/Tescia Deak |
Agency Head of Design: | Ken Tokashiki |
Executive Agency Producer: | Camden Elizabeth |
Senior Agency Producer: | Nicolas Lopez |
Agency Producer: | Lindsay Huang |
Production Company: | Suitcase Productions, New York |
Director: | Camden Elizabeth |
Cinematographers: | John Kopec/Diego Cordero |
Production Designer: | Sonia Foltarz |
Lead Artists: | Bryan Rosenblum/Eddie Lebron/Andres Castiblanco |
Flame Artist: | Matt Rosenblum |
Editors: | Gabriel Cullen/Jose Jesus Pacheco |
Music Production Company: | Agosto Sound Craft, Lima |
Music Executive Producer: | Claudia Incio |
Music Supervisors: | Charly Garcia/Fito Zavalaga |
Description:
Trash has always been part of New York City's landscape – but this trash hides a dark secret: 3.9 million tonnes of food end up in the trash every year, all while one out of every nine New Yorkers goes hungry every day.
Dole believes that good nutrition is a human right, so what if the places where people normally throw trash could be used to shine a light on this issue? Malnutrition Facts transformed an old symbol of waste into a new tool to fight hunger.