London International Awards
2022 Winners and Finalists
Regional Network of the Year: South America
Ogilvy
Finalist
Social Media & Influencers
Innovative Use of Social
| Entrant: | DAVID São Paulo, São Paulo |
| Brand: | Burger King |
| Title: | "Duet Delivery" |
| Corporate Name of Client (if applicable): | Burger King |
| Client President: | Iuri Miranda |
| Chief Marketing Officer: | Ariel Grunkraut |
| Client Marketing Director: | Juliana Cury |
| Agency: | DAVID São Paulo, São Paulo |
| Global Chief Creative Officer: | Pancho Cassis |
| Executive Creative Directors: | Edgard Gianesi/Renata Leão |
| Creative Directors: | Fabrício Pretto/Rogério Chaves |
| Creative Director - Art: | Fabrício Pretto |
| Creative Director - Copy: | Rogério Chaves |
| Creatives: | André Mezzomo/Renato Simon |
| Senior Copywriter: | Renato Simon |
| Senior Art Director: | André Mezzomo |
| Music Production Company: | Jamute, São Paulo |
Description:
Situation: TikTok is the digital platform of the moment, both for young people and for brands. But no brand has managed to get out of the basics: #Challenges and dance trends.
Brief: How to activate the Burger King brand on TikTok, doing something new, different from everything consumers are used to see on this social media?
Idea: Duet is a native TikTok tool where a user can post a video, and any other user can interact with that video by making content alongside it.
To revolutionize the use of this tool, we created a delivery experience where Burger King recorded a video with an attendant and consumers could respond to this video with a duet, placing their own orders.
Once the duet was shared with the Burger King attendant, the brand contacted the user directly, to get the data and payment for delivery to his house.