London International Awards
2022 Winners and Finalists
Silver
Non-Traditional
Creativity in Commerce
| Entrant: | DAVID São Paulo, São Paulo |
| Brand: | Burger King Brasil |
| Title: | "The Impossible Combo" |
| Corporate Name of Client: | Burger King |
| Client President: | Iuri Miranda |
| Chief Marketing Officer: | Ariel Grunkraut |
| Senior Client Brand Manager: | Daniel Packness |
| Client Marketing Director: | Juliana Cury |
| Agency: | DAVID, São Paulo/Zubi Advertising, Miami |
| Global Chief Creative Officer: | Pancho Cassis |
| Executive Creative Directors: | Edgard Gianesi/Renata Leão/Jean Zamprogn/Fernando Pellizzar |
| Zubi VP Executive Creative Director: | Ivan Calle |
| Creative Directors: | Rogério Chaves/Fabrício Pretto |
| Zubi Creative Director: | Jorge Jacome |
| Creative Director - Art: | Fabrício Pretto |
| Creative Director - Copy: | Rogério Chaves |
| Associate Creative Directors: | Francisco Losada/Luis Nuñez |
| Zubi Associate Creative Directors: | Luis Nuñez/Francisco Losada |
| Creatives: | Flávio Cherem/Lucas Silva/Marlus Lau/Joana Plautz |
| Zubi Senior Art Director: | Oliver Ehmig |
| Art Directors: | Marlus Lau/Joana Plautz |
| Agency Producers: | Fernanda Peixoto/Mônica Andrade/Letícia Brito/Ana Beatriz Duarte/Ariama Pereira |
| Agency Account Team: | Carolina Vieira/Rafael Giorgino/Juliana Chediac/Gustavo Cyrillo |
| Zubi VP Strategic Planning: | Henry Gomez |
| Agency Planners: | Daniela Bombonato/Carolina Silva |
| Zubi VP Growth Marketing: | Pablo Miró |
| Production Company: | Sailor Studio , São Paulo |
| Director: | Ian Leite |
| Sound Design Company: | A9 Audio |
| Sound Design Producer: | Apollo |
Description:
In July, 2021, Burger King was able to pull off the 1st ever sale of a unique combo consisting of an order of a Whopper sandwich with a side of McDonald’s Fries; only made possible through a partnership with the delivery app Rappi.
During this campaign, for every Whopper ordered from Rappi’s app, a courier went straight to a Burger King restaurant, picked up a Whopper, then made a stop at a McDonald's restaurant on the way, picked up a side of McFries, and placed them together as one single order: the Ultimate Combo.