London International Awards
2022 Winners and Finalists
Regional Agency of the Year: Europe
DAVID Madrid, Madrid
Bronze
Print
Consumer Campaign
Entrant: | DAVID Madrid, Madrid |
Brand: | Burger King |
Title(s): | "Meat?-Radicchio", "Meat?-Red Bell Pepper" |
Corporate Name of Client: | Burger King |
Client Chief Brand Officer: | Antonio Brandao |
Global VP Burger King Marketing : | Sabrina Ferretti |
Global Head of Brand Marketing: | Iwo Zakowski |
Global Director of Communications: | Andrea Beer |
VP Marketing Burger King Brazil: | Ariel Grunkrant |
Agency: | DAVID Madrid, Madrid |
Global Chief Creative Officer: | Pancho Cassis |
Executive Creative Directors: | Saulo Rocha/André Toledo |
Creative Director: | Sébastien Rouvière |
Copywriter: | Sébastien Rouvière |
Art Director: | Camilo Jiménez |
Executive Agency Producer: | Alejandro Falduti |
Global Chief Operating Officer: | Sylvia Panico |
Agency Strategy Director: | Patricia Urgoiti |
Agency Group Account Director: | Rafael Giorgino |
Agency Account Director: | María García Herranz |
Photographer: | Pal Allan |
Food Stylist Lundlund: | Niklas Hansen |
Description:
The intention of the campaign was to show how meat and plants can look alike in their most natural state. So, we made sure that the photographs taken in studio looked as similar as possible to the final images we were looking for.
The production of these photos relied on a trial-and-error process, working with different cuts of the vegetables, shooting from many different angles, with different light setups, and finding the right crop of the pictures.
This left little work to be done in post-production editing which, in the end, involved mainly slight color corrections and sharpening where necessary.