London International Awards
2022 Winners and Finalists
Regional Agency of the Year: Europe
DAVID Madrid, Madrid
Silver
Print
Use of Photography Campaign
| Entrant: | DAVID Madrid, Madrid |
| Brand: | Burger King - Even More Confusing Times |
| Title(s): | "A Dog's Name", "Hydroalcoholic", "The Wrong Message" |
| Corporate Name of Client: | Burger King |
| Global Director of Communications Burger King: | Andrea Beer |
| Global VP Burger King Marketing: | Sabrina Ferretti |
| Global Head of Brand Marketing: | Iwo Zakowski |
| Client Chief Brand Officer: | Antonio Brandao |
| Chief Marketing Officer Burger King Spain: | Paco Recuero |
| Marketing & PR Burger King Spain: | Borja Moya |
| Agency: | DAVID Madrid, Madrid |
| Global Chief Creative Officer: | Pancho Cassis |
| Executive Creative Directors: | Saulo Rocha/André Toledo |
| Creative Directors: | Sébastien Rouvière/David Krueger |
| Associate Creative Directors: | Pedro Sattin/Ana Martin |
| Copywriters: | Sébastien Rouvière/David Krueger |
| Art Director: | Pedro Sattin |
| Global Chief Operating Officer: | Sylvia Panico |
| Agency Head of Production: | Alejandro Falduti |
| Agency Account Executive: | Sebastian Gancarz |
| Agency Account Supervisor: | Irene León |
| Agency Group Account Director: | Lucila Mengide |
| Agency Account Director: | María García Herranz |
| Production Company Camera Assitant: | Polo Villaseñor |
| Production Company Art Director: | Ilduara lamas |
| Production Company Art Assistant: | Carlota Wilmshirst |
| Production Company Location Manager: | Daniel Escribano |
| Production Company Stylist: | Ahida Aguirre |
| Music Production Companies Performers: | Edward Robinson/Miguel Angel Jenner/Nuno Barbosa |
| Photography Studio: | We Are Sicarios |
| Photography Studio Executive Producer: | Joao Luz |
| Photographer: | Nixon Freire |
| Photography Studio Retoucher: | Ricardo Moreira |
| Photography Studio Operations: | Lindin Lima |
| Photography Studio Assistants: | Kao Moraes/Renan Moraes |
Description:
The photographs of this campaign portray confused people eating Burger King plant-based chicken nuggets and Long Chicken sandwiches.
To convey a special texture to the print ads, we’ve decided to portray these confusing moments with medium-format film photography.
The 120mm film camera provides the photos with a special look, making the characters stand out with a more shallow depth of field and a nostalgic grain achieved when the photos are developed.
We wanted the setup design of the photos to be realistic and minimalistic. This way, the copy of the ad would stand out and complement the visual with a humorous and confusing train of thought from the character.