London International Awards
2022 Winners and Finalists
Regional Network of the Year: Europe
Ogilvy
Silver
Radio & Audio
Campaign
Entrant: | DAVID Madrid, Madrid |
Brand: | Burger King |
Title(s): | "Mom But Not His Mom", "Did He Upgrade or Downgrade", "Unsustainable Children" |
Corporate Name of Sponsoring Client: | Burger King |
Global Head of Brand Marketing: | Iwo Zakowski |
Client Global Director of Communications: | Andrea Beer |
Global VP Burger King Marketing: | Sabrina Ferretti |
Chief Marketing Officer Burger King Spain: | Paco Recuero |
Marketing & PR Burger King Spain: | Borja Moya |
Client Chief Brand Officer: | Antonio Brandao |
Agency: | DAVID Madrid, Madrid |
Global Chief Operating Officer: | Sylvia Panico |
Global Chief Creative Officer: | Pancho Cassis |
Executive Creative Directors: | Saulo Rocha/André Toledo |
Creative Directors: | Sébastien Rouvière/David Krueger |
Associate Creative Directors: | Pedro Sattin/Ana Martin |
Copywriters: | Sébastien Rouvière/David Krueger |
Art Director: | Pedro Sattin |
Agency Head of Production: | Alejandro Falduti |
Agency Account Executive: | Sebastian Gancarz |
Agency Account Supervisor: | Irene León |
Agency Group Account Director: | Lucila Mengide |
Agency Account Director: | María García Herranz |
Production Company: | Blur |
Director: | Biceps |
Executive Producers: | Mario Fornies/Sete de Ledo |
Producer: | Aldo Guenter |
Production Project Manager: | Miguel Aguirre |
Executive Producer - We Are Sicarios: | Joao Luz |
Assistants - We Are Sicarios: | Kao Moraes/Renan Moraes |
Operations - We Are Sicarios: | Lindin Lima |
Music Production Company: | Pickle Music |
Music Executive Producer: | Olivia López |
Music Composers: | Pablo Díez/Sebastian Merlín/Alexis Estiz |
Performers: | Edward Robinson/Miguel Angel Jenner/Nuno Barbosa |
Description:
The world keeps getting more and more confusing. And so does Burger King’s menu. After introducing a confusingly tasty Whopper without beef, the brand is now rolling out chicken nuggets… without chicken?!
In these radio spots, a voice over makes a series of observations and ironic comments about all these little relatable things about life that are just very confusing.
Each spot tackles a specific topic like parenting, the environment, or phones. At the end of his monologue, the narrator concludes by adding one more confusing example to the list: Burger King’s new chicken nuggets… which now come without chicken.