In Thailand, the snack market is very cutthroat with a variety of innovative and me-too products, and competitors seeking to steal market share from one another.

Consumers are also low loyalty, easily switching from one product to another if they find more excitement. While most brands promote the sharable moment, Voiz differentiates itself as the “too good to share” snack.

Having proven its effectiveness in the last campaign, it made sense to continue by leveraging the impact of Voiz’s Creative platform, “Fun Execution with a Twist”, and tie-in Voiz Waffle Choco’s product quality of crunchiness and tastiness with the storyline with a level-up of surprise that creates awareness and engagement.

At the same art studio, a boy tries to trick Ally by saying “I am going to die, can I make one last wish?”. But she knows he has hidden agenda to ask her to share Voiz Waffle Crisp.

She asks if he could show his eyes, but he denies it by putting masking tape over his eyes.

So, Ally tricks him back asking his eyes to fight each other, and the winner will get Voiz. When the fight ends -- the right eye wins, so a boy asks her to share Voiz. But Ally says no because Voiz is too good to share.

Result - Outstanding view rate, reaching up to 2.2M views within 8 days across all online platforms - Gain high engagement among consumers on Voiz Thailand Facebook with 109 shares & 56 comments.