In Thailand, the snack market is very cutthroat with a variety of innovative and me-too products, and competitors seeking to steal market share from one another.

Consumers are also low loyalty, easily switching from one product to another if they find more excitement. While most brands promote the sharable moment, Voiz differentiates itself as the “too good to share” snack.

Having proven its effectiveness in the last campaign, it made sense to continue by leveraging the impact of Voiz’s Creative platform, “Fun Execution with a Twist”, and tie-in Voiz Waffle Choco’s product quality of crunchiness and tastiness with the storyline with a level-up of surprise that creates awareness and engagement.

The situation happens in the art studio again, Ally is counting Voiz Creamy butter in her hands 1 2 3… while a boy interrupts by convincing her to share Voiz with him. She agrees and offers him to take it.

But a boy hesitates to believe her, so he asks if she could show her eyes. Suddenly, she takes both eyes out of her face and put a contact lens on, it turns out to be two little girls with a face of a boy on the right and Ally on the left.

An eye with a boy’s face lay down and let another eye attack, all this represents what Ally thinks that Voiz is too good to share.

Result - Outstanding view rate, reaching up to 2.2M views within 8 days across all online platforms - Gain high engagement among consumers on Voiz Thailand Facebook with 109 shares & 56 comments.