London International Awards
2022 Winners and Finalists
Regional Health & Pharma Network of the Year: North America
IPG Health
Finalist
Health & Wellness - Craft
Art Direction
| Entrant: | AREA 23, an IPG Health Company, New York |
| Brand: | The Inevitable News |
| Title: | "The Inevitable News" |
| Corporate Name of Client: | Columbia Journalism Review |
| Client Company: | Columbia Journalism Review, New York |
| Agency: | Area 23, an IPG Health Company, New York |
| Chief Creative Officer: | Tim Hawkey |
| Executive Creative Directors: | Marcus Kawamura/Elliot Langerman |
| Group Creative Director: | Nicholas Kong |
| Creative Directors: | Bruno Brasileiro/Felipe Munhoz/Eduardo Tavares |
| Associate Creative Directors: | Clay MacGuire/Arthur Daraujo/Fabio Barros |
| Copywriter: | Patrick Egan |
| Junior Copywriter: | Tamika Berry |
| Art Director: | Madeline Arch |
| Executive Producers: | Anna Lopez/Scott Roberts |
| Senior Production Manager: | David Zink |
| Group Art Supervisors: | Bruno Calçada/Emily Carman |
| Art Supervisor: | Evan Schmidt |
| SVP/Director, Integrated Production: | Jen Ma |
| VPs/Directors, Integrated Production: | Paul Blake/Miona Mui |
| Content Director & Director of Photography: | Christine Anikso |
| SVP/Director, Technology: | Bill Hanff |
| VP/Director, Print Production: | Frank LaPort |
| Senior Production Designer: | Diego Canneto |
| Broadcast Producer: | Jessica Haselkorn |
| Administrative Assistant: | Greicy de Los Santos |
| Production Companies: | Ritmika Audio Arts, Sao Paulo/Stellar Printing, Long Island City/Brooklyn Sports Page, New York |
Description:
Newspapers report on over 100 gun deaths every day in the United States. And it’s always the same story. By writing about shootings as if they were filling out a template, journalists are desensitizing us to these events when they could be using their platform to enact change.
To illuminate journalists to the flaws in their gun violence coverage, we created The Inevitable News, a newspaper that covers every mass shooting over the last 3 years—with one single article.
The Inevitable News served as an invitation for journalists to the Gun Violence News Summit, a landmark event that brought together influential leaders representing the likes of The New York Times and The Washington Post to forever change the way their industry covers gun violence.
Working together, they crafted the Gun Violence Coverage Commitment, an unprecedented agreement outlining the new standard for gun violence reporting.