London International Awards
2022 Winners and Finalists
Regional Network of the Year: North America
FCB
Bronze
Health & Wellness - Craft
Illustration Campaign
Entrant: | AREA 23, an IPG Health Company, New York |
Brand: | Kazoo/Stand for the Silent |
Title(s): | "Culture Shaming - Poster", "Body Shaming - Poster", "Sex Shaming - Poster", "Grade Shaming - Poster", "Social Bullets", "Social Bullets" |
Corporate Name of Client: | Kazoo/Stand for the Silent |
Agency: | AREA 23, an IPG Health Company, New York |
Idea Creation Companies: | AREA 23, an IPG Health Company, New York |
Global Creative Partner: | Fred Levron |
Chief Creative Officer: | Tim Hawkey |
EVPs/Executive Creative Directors: | Elliot Langerman/Marcus Kawamura |
Senior VPs/Creative Directors: | Eduardo Tavares/Logan Allanson/ Andy Gerchak |
VPs/Creative Directors: | Bruno Brasileiro/Felipe Munhoz |
Creative Director: | Andre Maciel |
Associate Creative Director – Craft & Design: | Arthur Daraujo |
Associate Creative Director – Copy: | Victor Afonso |
Associate Creative Director – Art: | Leonardo Arcoverde |
Creative Support: | Clay MacGuire |
Copy Support: | Betsy Voigt/Ethan Victor/Connor Sterling |
VP, Directors of Integrated Production : | Paul Blake/MioNa Mui |
Associate Director Technology, Innovation Lab: | Aaron Stack |
SVP Director Technology and Digital Production: | Bill Hanff |
SVP, Director of Integrated Production: | Jennifer Ma |
Group Art Supervisor: | Andrea Sabbatini |
Illustrators: | Fabio Barros/Ícaro Yuji/Bob Souzza/Rafa Duque |
Account: | Tayna Boaventura |
Production Companies: | The Youth, Curitiba/Daisy Cutter, Coppell |
VPs/Executive Producers: | Christine Anisko/Scott Roberts |
Executive Producers: | Ale Lepez/Eduardo Lubiazi/Carolina Cherobim/Tina Castro |
Producers: | Jessica Haselkorn/Cassandra Diehm/Larissa Andrade/Pamela Tanasovichi |
Production Coordinators: | Juliana Zuppo/Leo Vieria |
Post-Production Companies: | Studio RX, An IPG Health Company, New York |
VFX Supervisor: | Diogo Gameiro |
3D Generalist: | Ricardo Bardal |
Compositors: | Karlos Schirmer/Michel Takahashi |
Editors: | Maria Machado/Efraim Klein |
Sound Engineers: | Otavio Bertolo/Fernanda Galetti/Rafael Laurenti |
Music Producers: | James Pedrozo/Thiago Lester |
Design Company: | Black Madre, São Paulo |
Design Support: | Juan Sebastian/Gabrielle Lemmons/Rhj Burns/Ashley Stief |
Audio Company: | Jamute, Curitiba |
Description:
Social Bullets is an experiment created to show parents the dangers of the Internet by replicating 24 hours in a typical American student’s life on social media.
Research revealed that for every 233 bullying posts online, one teenager attempts suicide. To show this staggering number to parents, we transformed a shooting range into a metaphor for social media.
On one end, the dark anonymous hole of the Internet. On the other, posters representing real-life targets of hate—teenagers who have suffered one of the 4 most common forms of cyber-bullying: culture shaming, body shaming, sex shaming, and grade shaming.
These 4 posters, perforated by bullets and transformed symbols for the dangers of cyber-bullying, are traveling to schools across the country to help promote the virtual educational sessions that are being held by PTAs.