Research revealed that for every 233 bullying posts online, one teenager attempts suicide. To show this staggering number to parents, we trained this AI on a database of over 2 million human-moderated content posts from social media.

With machine learning, our algorithm was able to capture bullying posts from 4 major platforms used by American students, collecting more than 70,000 toxic comments/day.

That is how Social Bullets was born—an experiment created to warn parents about the dangers of the internet by replicating 24 hours in a typical American student’s life on social media.

Stand for the Silent presented parents with this tragic reality in virtual educational sessions to build awareness about cyber-bullying. These sessions also generated leads for the upcoming launch of Stand for the Silent’s main partner, the Kazoo App, a platform to keep people safe on the internet.

Kazoo is a personal safety app developed to help families build a safer social media environment. To bring awareness of the problem of cyber-bullying and build a list of qualified leads for launch, Kazoo partnered with Stand for the Silent, a non-profit that has fought all forms of bullying since 2010.

We held special presentations in virtual learning sessions for local Parent Teacher Association (PTA) meetings to show the experiment to parents. These educational sessions via Zoom were hosted by Kirk Smalley, president of Stand for the Silent. He was joined by cyber-bullying survivors who shared their own experiences to help equip parents to navigate this online world.