London International Awards
2022 Winners and Finalists
Health & Pharma Network of the Year: IPG Health
Gold
Health & Wellness
Creative Use of Data Campaign
Entrant: | AREA 23, an IPG Health Company, New York |
Brand: | Kazoo/Stand for the Silent |
Title(s): | "Social Bullets – Ambient & Activation", "Culture Shaming - Poster", "Body Shaming - Poster", "Sex Shaming - Poster", "Grade Shaming - Poster", "Social Bullets" |
Corporate Name of Client: | Kazoo/Stand for the Silent |
Agency: | AREA 23, an IPG Health Company, New York |
Idea Creation Companies: | AREA 23, an IPG Health Company, New York |
Global Creative Partner: | Fred Levron |
Chief Creative Officer: | Tim Hawkey |
EVPs/Executive Creative Directors: | Elliot Langerman/Marcus Kawamura |
Senior VPs/Creative Directors: | Eduardo Tavares/Logan Allanson/ Andy Gerchak |
VPs/Creative Directors: | Bruno Brasileiro/Felipe Munhoz |
Creative Director: | Andre Maciel |
Associate Creative Director – Craft & Design: | Arthur Daraujo |
Associate Creative Director – Copy: | Victor Afonso |
Associate Creative Director – Art: | Leonardo Arcoverde |
Creative Support: | Clay MacGuire |
Copy Support: | Betsy Voigt/Ethan Victor/Connor Sterling |
VP, Directors of Integrated Production : | Paul Blake/MioNa Mui |
Associate Director Technology, Innovation Lab: | Aaron Stack |
SVP Director Technology and Digital Production: | Bill Hanff |
SVP, Director of Integrated Production: | Jennifer Ma |
Group Art Supervisor: | Andrea Sabbatini |
Illustrators: | Fabio Barros/Ícaro Yuji/Bob Souzza/Rafa Duque |
Account: | Tayna Boaventura |
Production Companies: | The Youth, Curitiba/Daisy Cutter, Coppell |
VPs/Executive Producers: | Christine Anisko/Scott Roberts |
Executive Producers: | Ale Lepez/Eduardo Lubiazi/Carolina Cherobim/Tina Castro |
Producers: | Jessica Haselkorn/Cassandra Diehm/Larissa Andrade/Pamela Tanasovichi |
Production Coordinators: | Juliana Zuppo/Leo Vieria |
Post-Production Companies: | Studio RX, An IPG Health Company, New York |
VFX Supervisor: | Diogo Gameiro |
3D Generalist: | Ricardo Bardal |
Compositors: | Karlos Schirmer/Michel Takahashi |
Editors: | Maria Machado/Efraim Klein |
Sound Engineers: | Otavio Bertolo/Fernanda Galetti/Rafael Laurenti |
Music Producers: | James Pedrozo/Thiago Lester |
Design Company: | Black Madre, São Paulo |
Design Support: | Juan Sebastian/Gabrielle Lemmons/Rhj Burns/Ashley Stief |
Audio Company: | Jamute, Curitiba |
Description:
With machine learning, our algorithm was able to capture bullying posts from 4 major platforms used by American students, collecting more than 70,000 toxic comments/day.
That is how Social Bullets was born—an experiment created to warn parents about the dangers of the internet by replicating 24 hours in a typical American student’s life on social media.
Stand for the Silent presented parents with this tragic reality in virtual educational sessions to build awareness about cyber-bullying. These sessions also generated leads for the upcoming launch of Stand for the Silent’s main partner, the Kazoo App, a platform to keep people safe on the Internet.
Kazoo is a personal safety app developed to help families build a safer social media environment. To bring awareness to the problem of cyber-bullying and build a list of qualified leads for launch, Kazoo partnered with Stand for the Silent, a nonprofit that has fought all forms of bullying since 2010.
We held special presentations in virtual learning sessions for local PTA meetings to show the experiment to parents. These educational sessions via Zoom were hosted by Kirk Smalley, president of Stand for the Silent. He was joined by cyberbullying survivors who shared their own experiences to help equip parents to navigate this online world.