London International Awards
2022 Winners and Finalists
Regional Agency of the Year: Middle East and Africa
IMPACT BBDO, Dubai
Silver
Print
Media
Entrant: | IMPACT BBDO, Dubai |
Brand: | AnNahar Newspaper |
Title: | "The Elections Edition" |
Corporate Name of Client: | AnNahar Newspaper |
Agency: | IMPACT BBDO, Dubai |
Agency Chief Executive Officer: | Dani Richa |
Global Chief Creative Officer: | David Lubars |
Chief Creative Officer: | Ali Rez |
Executive Creative Directors: | Marie Claire Maalouf/Joe Abou Khaled/Ali Rez |
Creative Director: | Yasmina Boustani |
Senior Copywriters: | Jarrad Pitts/Maher Dahdouh |
Art Director: | Jithesh Narayanan |
Agency Managing Director: | Emile Tabanji |
Agency Strategic Planner: | Estelle Khayat |
Agency Group Account Director: | Jad El Rabahi |
Agency Account Manager: | Sophia Waheed |
Description:
Lebanon’s predicament is primarily attributed to a political class that has dominated parliamentary elections since the 1990s. A nation in pain hung on to the frail hope that upcoming election would bring critical stability and pave the way towards real change.
However, in an outrageous and blatant attempt to obstruct the election, officials complained that shortages of paper and ink needed to print ballots could cancel the upcoming elections. An-Nahar had a historical role in protecting the sanctity of free speech and Lebanon’s fragile democracy. As the newspaper strived to stay true to its essence, it was imperative to prevent the sabotaging of a decisive and long-awaited election.
And so, An-Nahar decided to go silent for the first time in its 88 years of existence. On February 2nd, the daily newspaper did not go to print. Instead, the paper and ink that were to be used for that day's edition were instead used towards a greater cause - the printing of voting ballots. Trucks delivered that day's supply of paper and ink to the government’s printing associate.
With this move, An-Nahar sent the Lebanese government a powerful message, showing the world that none of their reasons would validate any attempt to take away a decisive election from the people of Lebanon.
The non-existent edition went viral with people supporting the movement on social media and taking part in their own way to safeguard the election. In a symbolic show of support for an entire nation’s cause, people made donations of paper, books, and magazines to the government.
The campaign was heavily covered locally by political shows, top broadcast channels and competing newspapers. Even election candidates joined in, offering support for the movement.
The online edition that day became the highest-read in AnNahar's history.
Enough paper and ink was donated from this movement to print ballots for the entire voting population of Lebanon.