SELECT WINNERS YEAR

London International Awards

2022 Winners and Finalists

Bronze
Health & Wellness - Craft
Production Design Campaign

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Entrant: Leith, Edinburgh
Brand: Melanoma UK
Title: "Exposed Risks"
Corporate Name of Client: Melanoma UK
Head of Global Brand Marketing: Dianne Cannon
Agency: Leith, Edinburgh
Creative Director: John McPartland
Copywriter: Marion Miranda
Senior Art Director: Joe Sayer
Agency Social Media Manager: Ruth Macadam
Agency Account Directors: Cori Schwabe/Brian Coane/Camilla Rossi

Description:
Whilst record temperatures hit the UK, many warnings focussed on a limited few days of extreme temperatures. However exposure to high UV rays creates a constant risk of skin cancer.

We needed to remind people of the importance of sunblock and staying shaded whenever possible. We created posters made from specialized paper that reacts to UV rays. When exposed, the paper itself darkens and burns.

We printed warnings onto the paper using sunblock, showing how important it can be in protecting your skin,