London International Awards
2022 Winners and Finalists
Bronze
Health & Wellness - Craft
Production Design Campaign
Entrant: | Leith, Edinburgh |
Brand: | Melanoma UK |
Title: | "Exposed Risks" |
Corporate Name of Client: | Melanoma UK |
Head of Global Brand Marketing: | Dianne Cannon |
Agency: | Leith, Edinburgh |
Creative Director: | John McPartland |
Copywriter: | Marion Miranda |
Senior Art Director: | Joe Sayer |
Agency Social Media Manager: | Ruth Macadam |
Agency Account Directors: | Cori Schwabe/Brian Coane/Camilla Rossi |
Description:
Whilst record temperatures hit the UK, many warnings focussed on a limited few days of extreme temperatures. However exposure to high UV rays creates a constant risk of skin cancer.
We needed to remind people of the importance of sunblock and staying shaded whenever possible. We created posters made from specialized paper that reacts to UV rays. When exposed, the paper itself darkens and burns.
We printed warnings onto the paper using sunblock, showing how important it can be in protecting your skin,