London International Awards
2022 Winners and Finalists
Silver
Billboard
Public Service/Social Responsibility Campaign
| Entrant: | VMLY&R, New York |
| Brand: | New York Mayor's Office - NYC Says Gay |
| Title(s): | "Ridiculous", "True Colors", "Free Speech", "Still Allowed" |
| Corporate Name of Client: | New York Mayor's Office |
| Communications Advisor, New York Office of the Mayor: | Bradley Weekes |
| Media Company: | Kinetic Worldwide, New York |
| Media Company Managing Director: | Maureen McCloskey |
| PR Company: | BCW, New York |
| PR Company EVP Growth + Marketing North America, Corporate Affairs: | Brian Ellner |
| CEO, North America - Group M: | Kirk McDonald |
| President Digital, North America - Group M: | Susan Schiekofer |
| Agency: | VMLY&R, New York |
| Global Chief Creative Officer - WPP: | Rob Reilly |
| VP US Communications & Engagement - WPP: | Martina Suess |
| Agency Chief Executive Officer: | Beth Ann Kaminkow |
| Global Chief Creative Officer: | Debbi Vandeven |
| Chief Creative Officer North America: | Jason Xenopoulos |
| Chief Creative Officer: | Wayne Best |
| Executive Creative Director: | Emily Sander |
| Creative Directors: | Josh Parschauer/Will Gardner/Gretchen Menter |
| Executive Design Director: | Hamish McArthur |
| Agency Motion Designers: | Carson Catlin/Meghann Miller |
| Agency Print Production Manager: | Jack Hughes |
| Agency Group Director, Integrated Production: | Steve Stone |
| Agency Director of Post Production, North America, VMLY&R: | Casey Steele |
| Post-Producer: | Marni Dworkin |
| Editor: | Thomas Price |
| Colorist: | Justin Roberts |
| Designer: | Quinn O'Connor |
| Agency Group Connections Director: | Doron Faktor |
| Agency Senior Connections Manager: | Gaby Ringvald |
| Agency Connections Supervisor: | Rachel Greenspan |
| Agency Managing Director, Strategy & Insights: | Graham Smith |
| Agency Executive Director, Business Integration: | Danielle Honrath |
Description:
NYC launched the #NYCSaysGay campaign, a series of billboards that went up in the heart of the five Florida cities with the most NYC transplants.
We set out to give New Yorkers-turned-Floridians pause and make them question, “Is living here worth it?” By opposing the "Don’t Say Gay” law on billboards throughout Florida, we proved that New York is home to everyone and everyone is welcome back.
Through these executions that lived in five major Florida markets, we used NYC’s famous attitude to condemn Florida’s discriminatory law in favor of love. In voicing this, we reminded ex-New Yorkers of the city’s shared values that will always welcome them back.