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London International Awards

2022 Winners and Finalists

Post-Production Company of the Year: The Mill

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Entrant: VMLY&R, New York
Brand: Dell Technologies & Intel
Title: "I Will Always Be Me"
Corporate Name of Client: Dell Technologies & Intel
Music & Sound Production Company: Human, New York
SVP of Global Brand, Dell Technologies: Liz Matthews
Senior Director, B2B Campaigns & Talent Attraction, Dell Technologies: Rachael Henke
Strategic Initiatives Lead and Project Manager, Dell Technologies: Valerie Daubert
Marketing Director, Global Customer Engagements, Dell Technologies: Peggi Kaley
Marketing Campaign Manager, Dell Technologies: Sonia Sharma
VP/GM, Brand, Creative & Media, Intel: John Coyne
Director of Marketing Strategy, Brand Storytelling & Partnerships, Intel: Kari Lemiere-Mullan
Marketing Specialist, Intel: Karen Frey
Brand Strategist, Intel: Kelly Lynch
Partner Company: Motor Neurone Disease Association, Northampton
Head of IT Innovation, Rolls-Royce: Stuart Moss
Director of Care Improvement, Motor Neurone Disease Association: Nick Goldup
Project Manager SLT, Motor Neurone Disease Association: Richard Cave
Agency: VMLY&R, New York
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officers: Jason Xenopoulos, Allison Pierce, John Godsey, Wayne Best
Executive Creative Directors: Niraj Zaveri, Justin Ebert
Creative Directors: Tal Shub, Carlos Pabon
Executive Agency Producer: Bobby Jacques
Senior Agency Producers: Dan Bradbury, Jenny Anderson, Allison Raich, Louisa Gargiulo
Agency Production Manager: Maggie Diaz
Agency Strategy Directors: Jennifer Bonhomme, Jorik Houweling
Senior Agency Account Executive: Jenny Anderson
Agency Account Supervisor: Ally Reis
Agency Group Account Director: Allie Ritter
Agency Account Director: Marissa Schulz
Agency Account Manager: Saira Khan
Agency Account Team: Rachel Krouse
Digital Production Company: Jam3, Amsterdam
Director & Director of Photography, Borderland: Simon Frost, Ben Hanson
Film Production Company: Borderland
Film Post-Production Company: The Mill, Los Angeles
Voice Banking Partner Company: SpeakUnique, Edinburgh
Music Executive Producer: Theresa Notartomaso
Music Supervisor: Karli James
Client Companies: Dell Technologies, Round Rock/Intel
Customer | Parter Company: Rolls-Royce, Derby
Chief Executive Officer, SpeakUnique: Alice Smith
Chief Technology Officer & Speech Scientist, SpeakUnique: Oliver Watts
Digital Developer, SpeakUnique: Jeremy Jones
Author, “I Will Always Be Me”: Jill Twiss
Illustrator, “I Will Always Be Me” , Folio: Nicholas Stevenson
Agency Directors of Integrated Production: Steve Stone, Casey Steele
Agency Digital Producer: Fernando Martinez
Senior Executive Producers: Florian Root, Jam3
Executive Producers: Zoe Barlow, Borderland | James Dean Wells, Human
Post-Producer: Sebastian Greene
Editor: Sean Von

Description:
"I Will Always Be Me" is the world’s first voice banking book.

Motor neurone disease (MND) is a terminal illness. People diagnosed will lose the ability to speak — sometimes in just weeks.

Voice banking technology gives people the chance to keep their voices, even when they can no longer speak. But most MND patients felt discouraged using it because the process was difficult and impersonal.

Dell Technologies and Intel wanted to show the world that even the most complex technological innovations can be elevated to empowering human experiences that can truly change the lives of those who use them.

Dell Technologies and Intel have a strong partnership, propelled by the shared belief in the power of technology to drive humanity forward.

Both companies have a long-standing relationship with the Motor Neurone Disease Association (MNDA) to create technology solutions for people living with motor neurone disease (MND). MND is a neurodegenerative condition that deteriorates nerve cells that control muscles and ultimately takes away a person’s ability to speak.

Even though voice banking technology is available, only about 12% of people with MND in the UK have banked their voices. In 2020, Dell Technologies and Intel came to us with a brief to find a way to get more people living with MND to bank their voices.

"I Will Always Be Me" is the world’s first voice banking book. We worked with New York Times bestselling author Jill Twiss and artist Nicholas Stevenson to create a story that people with MND can read to their loved ones to share what they are going through.

As they read, the system seamlessly banks their voice. All the syllables needed to create an accurate copy of their voice are contained in the story, and the emotions captured in the session create a higher-quality version of their digital voice. We’re turning the cold, solitary process of voice banking into an experience that’s full of life — encouraging more people with MND to bank their voices early.

When MND takes away all your abilities, your voice becomes the only means to express yourself. While realizing that our voices are our identity, denial prevents newly diagnosed people from considering a future without their voices.

Yet time is of the essence for people with MND. Therefore, we set out to turn voice banking into one of the first things they’d want to do and elevate the voice banking experience from its current solitary, clinical environment to an inclusive and empowering one.

Therefore, we set to turn voice banking into one of the first things they’d want to do and elevate the voice banking experience from its current solitary, clinical environment to an inclusive and empowering one.

We partnered with bestselling author Jill Twiss and artist Nicholas Stevenson to create a book that gently explains what it truly means to live with MND. The text itself contains all the sounds and syllables necessary to accurately bank a voice in less than 30 minutes.

Once the book was finished, we created the site hosting the story. iwillalwaysbeme.com is the first voice banking platform that allows users to bank their voice regardless of their browser or device.

We adapted every page of the book so it could be read online and on any screen. Every illustration was animated, and every paragraph was placed accordingly to enrich the experience and help readers bank their voice.

Throughout every step of the development, we consulted with voice banking, speech, medical, and accessibility experts and tested the experience with people living with MND.

"I Will Always Be Me" was created with the goal of making voice banking more accessible to people living with MND, reducing the time between diagnosis and voice banking and increasing overall voice banking rate.

Less than two months after launch, hundreds of digital voices had been created by reading the book, making "I Will Always Be Me" the most popular choice for voice banking in the UK today.

More than 72% of those recently diagnosed with MND are now using the book to bank their voice. The campaign to launch the project generated over 1.2 million social media engagements and over 200 million PR media impressions, driving more people to bank their voices and raising awareness around MND.