London International Awards
2022 Winners and Finalists
Network of the Year: Ogilvy
Silver
Health & Wellness - Craft
Art Direction
| Entrant: | Ogilvy Health, North America |
| Brand: | Four Paws |
| Title: | "Pets of War: Hank the Beagle" |
| Corporate Name of Client: | Four Paws |
| Chief Marketing Officer: | Claire Lafrance |
| Agency: | Ogilvy Health, North America |
| Global Chief Creative Officer – Ogilvy: | Liz Taylor |
| Global Chief Executive Officer – Ogilvy Health: | Kim Johnson |
| Chief Creative Officer, NA – Ogilvy Health: | Adam Hessel |
| Executive Creative Director: | Erik Vervroegen |
| Agency Print Producer: | Charlotte Kobberger |
| Chief Strategy Officer – Ogilvy Health: | Liz Kane |
| VP, Planner – Ogilvy Health: | Carlos Dorenbaum |
| Production Company: | Illusion CGI Studio, Bangkok |
| Photographer: | Sopa Images |
| Illustration Company: | Illusion CGI Studio, Bangkok |
| Typographer: | Alec Vianu |
Description:
An estimated 1.2 million dogs have been orphaned in Ukraine due to the ongoing war conflict. These dogs need shelter, food and medical attention. People all over the world want to lend a hand, but they don’t
Our goal was to turn empathy into action — to give people the means to support orphaned dogs in Ukraine, from anywhere around the world.
By developing a core visual that illustrates a helping hand extended to a dog in Ukraine, we telegraphed the idea that anyone can help pets orphaned by war from anywhere.
We partnered with 4Paw’s to feature the visual in an international campaign aimed at gathering donations to send veterinarians, food, water, and medical supplies to shelters in Ukraine.