SELECT WINNERS YEAR

London International Awards

2022 Winners and Finalists

Bronze
Pharma & Medical
Corporate Communication


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Entrant: Insight-I Inc., Tokyo
Brand: Chugai Pharmaceutical Co., Ltd
Title: "Warm Hands"
Corporate Name of Client: Chugai Pharmaceutical Co., Ltd
Agency: Insight-I., Inc., Tokyo
Creative Director: Yuki Ono
Art Director: Hiroko Yakuwa
Agency Account Executive: Hiroshi Nishi
Production Company: xpd dwarf, Tokyo
Director: Tsuneo Goda
Producer: Ayano Kinashi
Director of Photography: Yasuyuki Suzuki
Production Designer: Koji Shimoi
Production Assistants: Atsuo Tokutomi/Yuko Yamada
Post-Production Company: IMAGICA Lab., Tokyo
VFX Editor: Katsumi Nagai
Animation Company: Studio Placebo, Tokyo
Animation Producer: Tsuyoshi Nishikori
Animator: Hiroyuki Mizoguchi
Editor: Makoto Hoashi
Stopmotion Camera Operator: Masako Sekiguchi
Color Company: McRAY, Tokyo
Colorist: Takahito Kurobe
Character Design: Tsuneo Goda
Puppet Designers: Yoshiko Abiko/Gaku Abiko/Koji Shimoi
Sound Designer: Yasue Fumio
Music Production Company: Office Augusta, Tokyo
Music Producer: Takeshi Yoshida
Music Composer: Masayoshi Yamazaki
Music Lyricist: Masayoshi Yamazaki
Music Performed By: Masayoshi Yamazaki
Music Companies: EMI Records, UNIVERSAL MUSIC LLC, Tokyo/Office Augusta Co.,LTD.
Music Company City: Tokyo
Music: Masayoshi Yamazaki
Music Director: Kotaro Mukai
Song Title: Warm Hands

Description:
Background: Japan is one of the countries with the longest life expectancy. Cancer is the leading cause of death.

One in two Japanese will have cancer. Due to the prolonged coronavirus pandemic, the decrease in cancer screening rate has become a new issue.

As the environment surrounding patients and medical care becomes more severe, we wanted to show our support to cancer patients and their families as well as the medical professionals. We wanted to send them a positive message of hope to achieve the course of their treatment. This video was inspired by these thoughts.

Concept: To transmit the message, the concept was a picture-like book story that never fades. To convey the feelings delicately, we paid attention to each doll's emotional expressions.

Stop motion animation is like every moment of life. We carefully photographed the movements and facial expressions one by one over time, ending up with a total of 31,138 shots while shooting 50 days.

Why we chose stop motion: with real actors, the story wouldn't have the delicate feel needed and would be too "raw". If we used cartoons, it would have been too "pop". Using stop motion enabled us to approach a dramatic episode with a more positive and softer outlook.

The set for the scene where the woman ventures in the forest was challenging. Taking advantage of the background photo stretched in the back, the middle boundary looks like it is connected to the trees, creating a sense of depth.