London International Awards
2022 Winners and Finalists
Health & Pharma Network of the Year: IPG Health
Silver
Pharma & Medical
Pharmaceuticals and Vaccines Campaign
| Entrant: | AREA 23, an IPG Health Company, New York |
| Brand: | Injectafer - Tired Greatness |
| Title(s): | "Mozart - Print", "DaVinci - Print", "Tired Greatness", "Tired Greatness", "Tired Greatness" |
| Corporate Name of Client: | Daiichi Sankyo Inc. |
| Pharmaceutical Company: | Daiichi Sankyo Inc., Basking Ridge, NJ |
| Agency: | AREA 23, an IPG Health Company, New York |
| Art Direction Companies: | AREA 23, an IPG Health Company, New York |
| EVP/Chief Creative Officer: | Tim Hawkey |
| SVP/Group Creative Director: | Eduardo Tavares |
| EVPs/Group Creative Directors: | Chris Bernesb/Joe Capanear |
| VPs/Associate Creative Directors: | Ronnie Caltabiano/Diana Kole |
| Group Art Supervisor: | Juansebastian Moreno |
| Illustration Company: | Sattu Rodrigues, São Paulo |
| Illustrator: | Sattu Rodrigues |
Description:
What if history’s greatest luminaries had been too tired to create their masterpieces?
In this print campaign, we imagine what it might have looked like if notable artists—like Mozart and da Vinci—had suffered from iron deficiency anemia (IDA). IDA is associated with symptoms including fatigue, weakness, dizziness, and shortness of breath, which all make it quite difficult to reach artistic heights.
By vividly picturing revisionist history, we’re showing the importance of identifying and treating IDA.