London International Awards
2022 Winners and Finalists
Music & Sound Company of the Year: Canja Audio Culture, Curitiba
Silver
Pharma & Medical
Devices and Diagnostics
| Entrant: | Havas Health & You Brazil, Sao Paulo |
| Brand: | Outcare |
| Title: | "An Independent Station for Electro-Dependent Children" |
| Corporate Name of Client: | UnitedHealth Group Brazil |
| Patient Experience: | Aline Bertolozzi/Rodrigo Monteiro |
| Medical Director: | Dr Maria Fernanda Camargo |
| Agency: | Havas Health & You, Sao Paulo |
| Agency President: | Sergio Caruso |
| Global Chief Creative Officer: | Eric Weisberg |
| Executive Creative Director: | Laura Florence |
| Senior Copywriter: | Udo Nery |
| Copywriter: | Brenda Gomes |
| Senior Art Directors: | Paulo Salles/Leandro Valente/Gabriela Guerra |
| Art Director: | Ana Almeida |
| Agency Head of Production: | Anna Ferraz |
| Agency Producer: | Mayra Monteiro |
| Agency Project Manager: | Ana Ribeiro |
| Agency Managing Director: | Denise Israel |
| Agency Strategy Director: | Paula Ottoni |
| Agency Account Director: | Renata Ortiz |
| Production Company: | Associados , Sao Paulo |
| Production Managing Director: | Aba John Taylor |
| Director: | Júlio César Gomes Denig |
| Executive Producer: | Antônia Fonseca Cid Ferreira |
| Producers: | Simone Chasseraux/Carolina Moysés/Flávia Mancen |
| Director of Photography: | Paulo Augusto Del Angelo |
| Post-Production Company: | Pobo Filmes, Sao Paulo |
| Executive Post-Producer: | André Baltrusaitis |
| Editor: | Guiller Valente |
| Music Production Company: | Canja Audio Culture, Sao Paulo |
| Music Executive Producer: | Lucas Sfair |
| Music Producers: | Eugênio Fim/Nando de Castro |
| Music Supervisors: | Eduardo Karas/Filipe Resende, |
| Design Company: | Estudio Frank, Sao Paulo |
| Design Director: | Frank Morais |
Description:
There are 100,000s of electrodependent children in Brazil. Due to various health conditions, these children have to grow up indoors.
This greatly impacts their quality of life, as well as their family's.
To ensure a safe mobility, we created Outcare, an independent electro-station designed to carry all life-saving devices.
It was developed by combining family insights with a sophisticated medical and engineering expertise to address technical needs and overcome the bounds of traditional medicine.
This is a new approach to treating chronically ill patients by emphasizing people's well-being to improve medical outcomes.