London International Awards
2022 Winners and Finalists
Post-Production Company of the Year: The Mill
Bronze
Production & Post-Production
New Director
Entrant: | Love Song, Los Angeles |
Brand: | Meta |
Title: | "Amani" |
Corporate Name of Client: | Meta |
Chief Marketing Officer: | Alex Schultz |
Agency: | Droga5, New York |
Agency Creative Chairman: | David Droga |
Chief Creative Officer: | Scott Bell |
Executive Creative Director: | Thom Glover |
Creative Directors: | Ted Meyer/Jason Gold |
Senior Copywriters: | Ben Brown/Benjamin Hinamanu |
Senior Art Director: | Ben Muckensturm |
Executive Agency Producer: | Mike Hasinoff |
Senior Agency Producer: | Scotty Schuckies |
Agency Producer: | Mel Calabro |
Agency Music Supervisor: | Mike Ladman |
Production Company: | Love Song, Los Angeles |
Production Managing Director: | Kelly Bayett |
Director: | ILLMITEWORLD |
1st ADs: | Louis McCourt/Ja'Lisa Arnold/Ellen Nielsen |
Senior Executive Producer: | Kelly Bayett |
Executive Producers: | Deannie O'Neil/Paige Kauffman |
Producer: | Leah Donnenberg |
Directors of Photography: | Diego Garcia/Shawn Peters |
Production Designer: | Andrew Clark |
VFX Company: | The Mill, New York |
VFX Supervisor: | Dan Williams |
VFX Producers: | Clare Melia/Nicola Simmons |
Lead Artist: | Carl Norton |
3D Leads: | Edward Shires/Dan Moore/Nuno Pereira/Adam Droy |
3D Artists: | Artur Drozdowicz/Arnab Bhattacharya/Aman Jain/Ben Beckett/Callum Austin/Charles Vidaud/Giacomo Cavelleti/Hannah Bahyan/Joao Pires/Katie Bates/Kieran Russell/Kapil Rana/Luke Frampton/Sandeep Grover/Vaclav Cizkovsky/Thomas Craig/Shravan Srikanth/Dinesh B/Jyoti Prakash Panda/Thirumoorthi Sivakumar/Swathi M S/Roman Vrbovsky/Praveen Sharma/Pol Escale Cabre/Petroc Menuhin |
2D Artists: | Matt McDougal/Gustavo Ribeiro/Rafael Vormittag/Zoe Cosh |
Flame Artists: | David Wishart/Gavin Marler |
Edit Facility: | Marsheen, New York |
Editors: | Dominic Leung/Amber Saunders |
Assistant Editor: | Matthew Blacklock |
Editorial Producer: | Harriet Cawley |
Color Company: | Company 3, London |
Colorist: | Chris Anthony |
VFX Line Producer: | Tarun Misra |
Production Service Companies: | Monkey Films, South Africa/Blue Sky Films, Kenya |
Sound Design Company: | Barking Owl, Los Angeles |
Sound Design Executive Producer: | Ashley Benton |
Sound Designer: | Gus Koven |
Music Supervisor - Curation Music: | Sunny Kapoor |
Sound Mixer - King Lear Music & Sound: | Ed Downham |
Recording Studio Company: | Hiventy, Kenya |
Music Supervision Company: | Curation Music, London |
Title Designs & Typography Company: | Fraser Muggeridge Studio, London |
Description:
This vision for the future, based on the story of a real team of cyclists, will help people see the possibilities for how the metaverse can bring us together with benefits not just to our experiences in virtual worlds, but also in our everyday lives by helping us push past any limitations.
That’s because with Meta’s apps and the metaverse, life can be richer together when there’s nothing holding us back.
Maintaining authenticity was key to developing and filming this story. All the cyclists you see throughout the film are real Team Amani members. The work was shot entirely in East Africa and the narration you hear throughout the piece was developed through countless hours of athlete interviews.
Even the imagined metaverse scenes, like the boardroom, were developed in partnership with Team Amani, and reflect the needs and aspirations of these athletes. Finally, while the film includes several individual cyclists (like Sule delivering milk), we aimed to tell a Team, rather than individual, story.