London International Awards
2022 Winners and Finalists
Silver
Production & Post-Production
Performance/Casting
| Entrant: | Cartwright, Los Angeles |
| Brand: | YouTube TV |
| Title: | "Emily" |
| Corporate Name of Client: | YouTube/Google |
| Head of Global Brand Marketing: | Lorraine Twohill |
| Senior Client Brand Managers: | Danielle Tiedt/Jodi Ropert |
| Client Account Manager: | Michelle Crossman |
| Client Marketing Directors: | Barry Ames/Nicola Young/Laura McNair |
| Agency: | Cartwright, Los Angeles |
| Chief Creative Officer: | Keith Cartwright |
| Creative Directors - Art: | Beth Fuijiura/Paul Roberts |
| Creative Directors - Copy: | Casey Hall/Brigg Bloomquist |
| Agency Director of Integrated Production: | Andrew Lowvenguth |
| Agency Chief Strategy Officer: | John Graham |
| Agency Business Director: | Marie Massat |
| Agency Account Supervisor: | Cory Mack |
| Production Company: | MJZ, Los Angeles |
| Production Managing Director: | David Zander |
| Director: | Fredrik Bond |
| Executive Producer: | Kate Leahy |
| Producer: | Janet Nowased |
| Line Producer: | Youree Henley |
| Director of Photography: | Roman Vasyanov |
| Production Designer: | Chelsea Oliver |
| Post-Production Company: | Rock Paper Scissors, Los Angeles |
| Executive Post-Producer: | Shada Shariatzdeh |
| Post-Producer: | Kevin Gottlieb |
| Color Company: | The Mill, Los Angeles |
| Colorist: | Paul Yacono |
| Sound Design Company: | Lime Studios, Los Angeles |
| Sound Design Executive Producer: | Susie Boyajan |
| Sound Mixers: | Loren Silber/Topher Wright |
| Music Composer: | Stephen Davies |
| Song Title: | Wonderful Woodland Racoon |
| Casting Company: | Good People, Los Angeles |
| Casting Agents: | Cindy Estada/Lyle Dohl |
Description:
This initiative focuses YouTube TV’s media investment on the NBA Finals, a viewing highlight for many sports fans. These fans plan viewing parties and sit still for hours, not wanting to miss a minute of the game.
As the NBA Finals are ready to air, YouTube TV shows sports fans how easy it is to watch live television on their own schedule, in an ad that showcases the advantages of YouTube's streaming television offering as seen through the experience of Emily, a basketball-loving grandmother.
Emily is having a real problem balancing her love of the game, with family and friends who interrupt her ability to watch the NBA finals. But with YouTube TV, she can watch the game on her schedule. She can pause the game to blow out her birthday candles, stream it on her phone to water her plants or enjoy a dinner with everyone and not miss a highlight. The premise, that YouTubeTV is so easy to use, even a grandmother can do it, comes through in Emily’s charming and captivating performance.