London International Awards
2022 Winners and Finalists
Pharma Agency of the Year: Area 23, An IPG Health Company, New York
Silver
Pharma & Medical - Craft
Copywriting Campaign
| Entrant: | Area 23, an IPG Health Company, New York |
| Brand: | SHINGRIX - Behind the Scenes |
| Title(s): | "Introduction", "The Risk of Shingles”", "Adverse Events", "The Second Dose", "Insurance Coverage", "“Behind the Scenes"" |
| Corporate Name of Client: | GSK |
| Agency: | Area 23, An IPG Health Company, New York |
| Chief Creative Officer: | Tim Hawkey |
| EVP/Group Creative Director: | Jason Graff |
| SVP/Group Creative Director: | David Adler |
| VPs/Creative Directors: | Jeff Weston/Ariyeh Wiener |
| Group Copy Supervisor: | Ben Birdie |
| Group Art Supervisor: | Alan Zhen |
| SVP/Group Management Director: | Elizabeth Mikulcik |
| EVP/Group Management Director: | Claudine Wolf |
| Agency Account Director: | Jake Copeland |
| Production Company: | Convoy Content, Los Angeles |
| Director: | Oren Brimer |
| Producer: | Shannon Strange |
| Edit Facility: | Gattie & Lopez, New York |
| Editors: | Grey Ryan/Jamie Connors |
Description:
Healthcare professionals—specifically retail pharmacy managers and pharmacists—were excited about SHINGRIX, a breakthrough shingles vaccine.
But they were a little lost when talking to patients about it. An instructional video would help. But instead of creating a typical instructional video series, we filmed a satirical “making of” instructional video series.