London International Awards
2022 Winners and Finalists
Silver
Pharma & Medical - Craft
Copywriting Campaign
Entrant: | Area 23, an IPG Health Company, New York |
Brand: | SHINGRIX - Behind the Scenes |
Title(s): | "Introduction", "The Risk of Shingles”", "Adverse Events", "The Second Dose", "Insurance Coverage", "“Behind the Scenes"" |
Corporate Name of Client: | GSK |
Agency: | Area 23, An IPG Health Company, New York |
Chief Creative Officer: | Tim Hawkey |
EVP/Group Creative Director: | Jason Graff |
SVP/Group Creative Director: | David Adler |
VPs/Creative Directors: | Jeff Weston/Ariyeh Wiener |
Group Copy Supervisor: | Ben Birdie |
Group Art Supervisor: | Alan Zhen |
SVP/Group Management Director: | Elizabeth Mikulcik |
EVP/Group Management Director: | Claudine Wolf |
Agency Account Director: | Jake Copeland |
Production Company: | Convoy Content, Los Angeles |
Director: | Oren Brimer |
Producer: | Shannon Strange |
Edit Facility: | Gattie & Lopez, New York |
Editors: | Grey Ryan/Jamie Connors |
Description:
Healthcare professionals—specifically retail pharmacy managers and pharmacists—were excited about SHINGRIX, a breakthrough shingles vaccine.
But they were a little lost when talking to patients about it. An instructional video would help. But instead of creating a typical instructional video series, we filmed a satirical “making of” instructional video series.