SELECT WINNERS YEAR

London International Awards

2022 Winners and Finalists

Independent Network of the Year: Serviceplan

Bronze
Health & Wellness
Tech and Personal Devices

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Entrant: SERVICEPLAN Germany, Munich / SERVICEPLAN Korea, Seoul
Brand: Dot Pad
Title: "Dot Pad. The first smart tactile graphics display."
Corporate Name of Client: Dot Incorporation
Dot Incorporation: Eric Ju Yoon Kim/Ki Kwang Sung/Jae Seong Joo/Ahrum Choi
Dot Incorporation Team: Mergel Takam/Hee Jin Lee/Eunpyul Joy Cho
Cloudandco / Dot Incorporation: Yeongkyu Yoo/Sebin Oh
Agency: SERVICEPLAN Germany, Munich/SERViCEPLAN Korea, Seoul
CEO & Managing Director - Serviceplan Korea: Julie Kang
Global Chief Creative Officer: Alex Schill
Worldwide Chief Creative Officer: Jason Romeyko
Chief Creative Officer: Matthias Harbeck
Executive Creative Directors: Franz Röppischer/Lorenz Langgartner
Creative Director: Naho Manabe
Creative Director - Serviceplan Korea: Thomas Iksuh Huh
Creatives: Camille Nizet/Thinh Ngyuen/Tanvi Phalak/Sanjeeta Saha/Zoe Bellis Schill
Senior Art Director - Serviceplan Korea: Silver Eunman Kim
Copywriters: Shruthi Subramanian/Taro Taniwaki/Björn Neugebauer
Assistant Copywriter Intern - Serviceplan Korea: Jin Park
Web Development Company: ASTRAL Kreativ
Art Directors: Rohil Borole/Kai West Schlosser/Henning Janzen
Assistant Art Director - Serviceplan Korea: Diana Dahye Kim
Account Management, - Serviceplan Korea: Seonyeong Boo/Junghwan Choi/Euntack Shin/Hyeli Lee/Elin Jinsol Yu/Minji Kim
Senior Strategic Planner - Serviceplan Korea: Neul Ha
Production Company: PAULUS Co., Seoul
Directors: Saffaan Qadir/Yohan Jang
1st ADs: Hyuk Lim/Hee-jae Yang
Executive Producer: Dahoon Chung
Producers: Kyungsin Kim/Minkyu Park
Director of Photography: Euiseon Chang
Production Assistants: Yehyeon Chung/Young eun Yeo/Jiwoong Yang/Junhui Seo/Kwang Jun Jeong/Jongchae Sohn/Sado Choi
Motion Designers: Dennis Fritz/Anton Reim/Federico Leggio
CGI Technician: Lennert Schrader
CG Artist: Ashwin Suresh
Tech Lead Digital, ASTRAL Kreativ: Malte Bender, Seoul
Mastering Company: MassiveVoices
Executive Creative Director Digital - ASTRAL Kreativ: Hagen Fiedler
Design - ASTRAL Kreativ: Arlinda Shabani/Andrea Da Silva
Senior Developers - ASTRAL Kreativ: Timm Reiter/Stefan Schröder
Senior Copywriter - Serviceplan Korea: Minwoo Kim
Senior Project Manager Digital - ASTRAL Kreativ: Johannes Auffermann, Berlin

Description:
While most people rely on visuals to understand complex topics, the 285 million blind and visually impaired people worldwide are left out. Tactile books are scarce, expensive, and impractical. Audio descriptions fail to describe complex information.

Dot Pad. The first smart tactile graphics display for the visually impaired. It can display any visual content from any source.

At the core of Dot Pad sits the third generation of the innovative Dot actuator technology. While conventional tactile devices use piezoelectricity to power their actuators, Dot Pad uniquely relies on electromagnetism, which reduces size, weight, power consumption and price by more than ten times.

This dramatically increases usability and makes Dot Pad affordable for the majority of blind and visually impaired users. While the Dot actuator technology is protected by 30 patents, it’s licensed to other manufacturers to give as many people as possible the chance to benefit from it.

It requires intelligence to understand what’s in an image and decide what’s important to the audience.

To create comprehensible tactile content, Dot Pad relies on the innovative Dot Image Processor. It’s an AI that was trained with millions of existing visual and tactile graphics, to be able to analyze, understand and segment visual content, and translate it to tactile graphics on the display of 2,400 dots. There is also an in-built text panel for braille translation.

Thanks to a partnership with Apple, Dot Pad integrates seamlessly with iOS and iPadOS, thereby giving users access to the 2.2 million apps on the App Store, out of the box. Dot Pad reduces dependence on tactile textbooks and audio description for graphical content which sighted people are used to freely enjoying.

Launched in early 2022, Dot Pad has earned huge interest from the media as well as public and private institutions worldwide, with millions of dollars in orders. Dot Pad technology is permanently installed in public kiosks in Busan, South Korea.

Dot Pad has disrupted the field of accessibility technology with tactile graphics.

To create further software and hardware support for tactile graphics, Dot Inc. is in touch with major players in the field such to create a unified tactile graphic file format and a dedicated open database of tactile graphics. Dot Inc. is partnering with many educational and governmental institutions to make the device available worldwide.