London International Awards
2022 Winners and Finalists
Silver
Music & Sound
Music Adaptation - Instrumental
| Entrant: | SIREN, London |
| Brand: | Coca-Cola |
| Title: | "Chimney" |
| Corporate Name of Client: | Coca-Cola |
| Global Head of Creative Strategy & Contnent @ Coca-Cola: | Pratik Thakar |
| Global Content Director @ Coca-Cola: | Yugo Motta |
| VP Brand Strategy Meals @ Coca-Cola : | Elif Kaypak |
| Agency: | dentsuMB UK, London |
| Chief Creative Officer: | Simon Lloyd |
| Creative Director: | Sarah Bamford |
| Creatives: | Joe Stamp/Tom Prendergast |
| Copywriters: | Joe Stamp/Tom Prendergast |
| Agency Print Producer: | Gemma Hose |
| Agency Producer: | Helen Powlette |
| Agency Production Assistant: | Callum Sharp |
| Agency Project Manager: | Michelle Lemon |
| Agency Business Director: | Tom Adamson |
| Senior Agency Account Executive: | Jenna Livesey |
| Agency Account Director: | Raffi Churcher |
| Creative Strategy Lead @ LATAM : | Tom Hidvegi |
| Creative Strategy Senior Manager @ LATAM: | Pilar Echeverria |
| Strategy Manager @ LATAM : | Mauro Rodriguez |
| Shopper Manager @ LATAM: | Marco Luna |
| Consumer Promo & Content @ LATAM : | Yanina Betancor |
| Meals Brand Manager @ LATAM: | Ana Barbara Levinspuhl |
| Meals Lead @ LATAM: | Monica Vasquez |
| Senior Manager Production @ LATAM: | Erika Wolthers |
| Manager Brand Communications @ LATAM: | Gabriela Diaz del Castillo |
| Strategic Communications Director @ LATAM: | Jamal Booker |
| Senior Manager E2E XP @ LATAM: | Julieta Sanchez |
| Manager In Store XP @ LATAM: | Julia Esposel |
| Manager Moderns Trade Strategy @ LATAM: | Dani Nogueira |
| Production Company: | Rogue, London |
| Director: | Sam Brown |
| Senior Executive Producer: | James Howland |
| Producer: | Polly Ruskin |
| Director of Photography: | Ben Fordesman |
| Production Designer: | Andy Kelly |
| Post-Production Company: | Selected Works , London |
| Post-Producer: | Polly Kemp |
| VFX Company: | Selected Works , London |
| VFX Supervisor: | Wes |
| 3D Artist: | Francois Roisin |
| Animation Company: | Hocus Pocus , London |
| Animation Executive Producer: | Alex Fitzgerald |
| Animator: | Justin Lowings |
| Edit Facility: | Trim Editing , London |
| Editor: | Paul Hardcastle |
| Recording Studio: | Abbey Road Studio 1 , London |
| Recording Studio Engineer: | Paul Golding |
| Sound Design Company: | Factory , London |
| Sound Design Producer: | Deborah Whitfield |
| Sound Designers: | Anthony Moore/James Utting |
| Sound Engineers: | Anthony Moore/James Utting |
| Music Production Company: | SIREN , London |
| Music Producer: | Siân Rogers |
| Music Supervisors: | Siân Rogers/Joshua Gibbard |
| Music Arranger: | Chris White |
| Music Composers: | Robert B Sherman/Richard M Sherman |
| Music Lyricists: | Robert B Sherman/Richard M Sherman |
| Music Performed By: | London Metropolitan Orchestra |
| Production Assistant @ SIREN : | Chris Christoforou |
| Song Title: | Chim Chim Cher-ee |
Description:
We were tasked with re-recording the iconic track 'Chim Chim Cher-ee' from Mary Poppins so that it highlighted key moments in the film such as the boy having the idea of building the chimney while watching cartoons all the way through to the present drop and building up to a warm, emotive moment at the end.
As there is no dialogue in the film, the music was key to delivering the narrative and emotion of the story. The team wanted to work with classical orchestration so that the piece, which isn't normally associated with Christmas, a warm, cinematic, Christmassy feel.
We elaborated the arrangement at key moments to give lift and some flair to the score such as the big band moment at the build to the reveal of the brand logo, through to the post room scene which introduces a trumpet solo. We worked with the London Metropolitan Orchestra and recorded in Abbey Road, Studio 1 to really bring the storytelling to life.