BVG, Germany's largest public transport company, transports over 1 billion passengers a year. The brand communication focuses on social media and passenger information in the vehicles. So, the development of a distinct brand sound was a necessity.

People from over 190 countries are at home here. The capital stands for a diversity of lifestyles, cultures, and gender identities. BVG connects this diversity every day, accompanies people through this colourful city and offers them a stage.

For the audio branding, countless voices of this city were therefore recorded. Sung and spoken.

The voices are accompanied by an instrument that sounds as rough and warm as the typical Berlin tone: the bass clarinet.

No instrument can intonate the human voice and Berlin slang as well as it does. These voices and sounds form the ingredients for the BVG Brand Music.

The sound logo and the signal tones for the passenger information in the vehicles are based on the same catchy melody.

In addition, a new and unique brand voice was cast for BVG as the perfect complement to the sound: Philippa, transgender, raw and heartfelt.