London International Awards
2022 Winners and Finalists
Regional Network of the Year: North America
FCB
Silver
Health & Wellness
Corporate Communication Campaign
| Entrant: | FCB Health New York, an IPG Health Company, New York |
| Brand: | Blood Equality |
| Title(s): | "THE DUMB LAW PARADOX", "THE DUMB LAW PARADOX", "THE DUMB LAW PARADOX", "THE DUMB LAW PARADOX ", " THE DUMB LAW PARADOX", "THE DUMB LAW PARADOX" |
| Corporate Name of Client: | Gay Men’s Health Crisis (GMHC) |
| Client Company: | Gay Men’s Health Crisis (GMHC), New York |
| Agency: | FCB Health New York, an IPG Health Company, New York |
| Chief Creative Officer: | Kathleen Nanda |
| Executive Creative Director: | Mike Devlin |
| Creative Director: | Humberto Fernandez |
| Associate Creative Directors: | Simone Milani/Marcio Doti |
| Animation Director: | Jackie Gould |
Description:
Today, Gay and Bisexual men are still blocked from donating blood. Turned away at the door, restricted from giving of themselves. Restrictions that still suggest that gay blood is unworthy.
Blood Equality confronted this antiquated thinking by fighting dumb with dumb. THE DUMB LAW PARADOX continues the mission for science over stigma.
Drawing from a wellspring of dumb laws, and crafting narratives by leveraging actual local, city, and state laws across America, we were able to juxtapose the current state of blood donation.
By taking on dumb with dumb -- comparing the current ban on gay blood with some of the dumbest laws in the land, we shined a light on the bias and discrimination that continues today. Despite advances in science, gay men are told they are second class citizens.
Something “less than.”
The DUMB LAW PARADOX is part of the ongoing fight for Blood Equality. And we will not stop until every pint of blood is treated with the respect it deserves.