London International Awards
2022 Winners and Finalists
Bronze
Online Film
Public Service/Social Responsibility
| Entrant: | R/GA, New York |
| Brand: | Ad Council - Love Has No Labels |
| Title: | "The Gentle Giant" |
| Corporate Name of Client: | Ad Council |
| Agency: | R/GA, New York |
| Global Chief Creative Officer: | Tiffany Rolfe |
| Executive Creative Directors: | Shannon Washington/Fernando Hernandez |
| Creative Directors: | JJ Lim/Kelly Bayett |
| Associate Creative Directors: | Rowan Mansfield/Corey Thorn |
| Executive Director, Content Production: | Chris Detoy |
| Senior Content Producer: | Lauren Powzyk |
| Senior Content Producer, Art: | Yassmina Fandi |
| Head of Production: | Alex Hughes |
| Executive Production Director: | Jeff Skutnik |
| VP, Managing Director: | Kelli MacDonald |
| Group Account Director: | Carmen Cramer |
| Executive Director, Business Affairs: | Lynda Blaney-Smith |
| Associate Director, Business Affairs: | Marissa Burnett |
| Managing Director: | Maggie Maede |
| Production Company: | Smuggler, New York |
| Director: | Andre Muir |
| Executive Producers: | Pete Jones/Patrick Milling-Smith/Brian Carmody/Jaclyn Larson/Ashley Benton |
| Producers: | Manny Caston/Alex Berner-Coe/Vitor Rossellini |
| Editorial Company: | Cabin Edit, New York |
| Editor: | Nathan Rodgers |
| Assistant Editor: | Dominique Machain |
| Post Producer: | Andrea Cantor |
| Color Company: | Blacksmith, New York |
| Colorist: | Mikey Pehanich |
| Finishing Company: | Shape + Light, Los Angeles |
| Sound Design Company: | One Thousand Birds, New York |
| Sound Designer: | Hayley Livingston |
| Music Production Company: | Barking Owl, New York |
| Music Composer: | Jacob Plasse |
Description:
LHNL spent seven years showing America how and where bias shows up. But, in 2022, America needed a campaign that amplified action against bias and discrimination. So, we tapped into the force of acts of love, showing how these acts have the power to shape society and push progress.
The campaign, Love Lives On, harnessed the power of storytelling as a tool to inspire action in support of justice for the Black community.
Our launch film, The Gentle Giant portrayed the untold relationship between Bridgett and George Floyd, brother and sister, that was revealed in the film by Bridgett herself in an emotional reveal that transforms familial love to millions of loving acts around the world. And to make sure millions saw it, the film was hosted and promoted by Hulu to its 45.6 million subscribers.