London International Awards
2022 Winners and Finalists
Regional Radio & Audio Company
of the Year: Europe
Accenture Song, Brussels
Gold
Radio & Audio
Public Service/Social Responsibility
Entrant: | Accenture Song, Brussels |
Brand: | Afasie.be/aphasia.org |
Title: | "Hoodle" |
Corporate Name of Sponsoring Client: | Aphasia association |
Client President: | Kenny Molly |
Media Company: | Radio Nostalgie |
Agency: | Accenture Song, Brussels |
Agency Chief Executive Officer: | Gert Pauwels |
Executive Creative Directors: | Paul Wauters/Klaartje Galle |
Creatives: | Fabrice Van Hellemont/Els Verhofstede |
Agency Producer: | Carlota Verschueren |
Agency Business Director: | Valerie Vleminckx |
Agency Account Director: | Valerie Demeure |
Production Companies: | Eardrum, Sydney/Radio Air Force, Antwerp |
Directors: | Ralph van Dijk/Raf Debraekeleer |
Senior Producer: | Lesley Chambers |
Recording Studio: | La Vita Studio's |
Sound Design Company: | Eardrum, Sydney |
Voice-Over: | Alexa |
Description:
Aphasia is a little known condition that affects the parts of the brain related to speech. It is caused by a stroke or a head injury and can happen to anyone. It is not considered an ‘official’ handicap so people with this condition are considered ‘normal’ and cannot rely on financial support.
This campaign is to raise awareness and funds to offer support and therapy, to help patients live their lives as best as possible.
This minimalist creative approach we wanted to highlight the daily struggle of those with aphasia, and the patience required of people around them.
The different ads use the real voices and the different definitions given by Alexa, Siri and Google to the question “what is aphasia?”