“The ocean is at a tipping point, which means we still have a chance to tip things back in the right direction – if we act now.” -Dr. Sylvia Earle

The ocean plastics crisis is clearly in a dire state, and the issue is full of complexities and nuances. As a company that manufactures products packaged in plastic, SC Johnson (SCJ) wanted to be a leading voice in finding a solution.

So, they created The Blue Paradox, an immersive experience that set out to investigate the intricacies of the issue, to explain how there is no singular solution and to amplify the need for us to take drastic action.

Overall, SCJ wanted to be a part of inspiring and creating collective, disruptive change. Because while the severity of the issue is alarming and disheartening, there is hope that we will be able to turn the tide.

To create tangible and lasting behavior change, SCJ joined forces with Conservation International (CI) to create The Blue Paradox: an immersive experience on the ocean plastic crisis. The mesmerizing multi-room spectacle took visitors deep beneath the surface of the ocean plastics problem, surrounding them with interactive information and breathtaking displays.

Each room explored a key lesson, so visitors would leave with an understanding of the complexities and nuances of the issue. They experienced an infinity room with a multiple-story video screen, geo-focused and responsive data visualizations that showed the rate of plastic entering our oceans in real time, a personal plastic footprint calculator and much more.

And instead of just raising awareness, the event was the first of its kind where visitors made a tangible difference, just by showing up. For each visitor who walked through the experience, SCJ and CI helped to protect 1 sq km of the ocean.