In Chile, every year thousands of men are affected by testicular cancer. A disease that occurs mainly in young people between 25 and 45 years of age, and that in 95% of cases, if it is identified at an early stage, it has a good prognosis and a better recovery.

In the search to educate and generate awareness in this target, with a youthful, dynamic and direct communication, Graffitesti.com is born.

A guerrilla advertising action, which uses an advertising medium that until now did not exist as a backbone, an action that took over the public thoroughfare, taking over a graffiti that was there, present throughout Chile and the entire world: “The drawn penises in the city"

Regardless of the place, whether open or closed, available to everyone, this "art" became the perfect support to deliver an important message full of creativity, which consists of a simple sticker stuck on the penises of the city with one hand. probe that delivers the 3 steps of a correct self-examination: - 1 probe - 2 repetitions - 3 checks.