London International Awards
2022 Winners and Finalists
Silver
Radio & Audio
Campaign
| Entrant: | Ogilvy, Chicago |
| Brand: | Jameson Irish Whiskey |
| Title(s): | "Clover Controversy", "Mirror Issues" |
| Corporate Name of Sponsoring Client: | Pernod-Ricard |
| Chairman and CEO, Pernod Ricard NA: | Ann Mukherjee |
| SVP, Chief Marketing Officer, Pernod Ricard NA: | Pamela Forbus |
| Agency: | Ogilvy, Chicago |
| Deputy Chief Creative Officer, Worldwide: | Joe Sciarrotta |
| Executive Creative Director: | Luis Gabriel Ramirez Arias |
| Group Creative Director: | Hital Pandya |
| Creative Directors: | Mark Bruker/Sakshi Choudhary |
| Executive Group Director: | Joshua Goodman |
| Senior Agency Producer: | Justin Moreno |
| Recording Studio Editor: | Christopher Mines |
| Sound Engineer: | Joe Griffin |
Description:
St. Patrick’s Day is known for some very wild celebrations. But it’s also the day when people do stupid and dangerous things due to overconsumption of alcohol.
So on in order to remind people to stay safe and celebrate responsibly, we recreated the most hilarious yet dangerous police scanner reports inspired by real events from the last few St. Patrick’s Days. T
he SFX was created to sound like a police scanner, the voices were chosen to sound like cops relaying everyday incidents. The situations were deliberately embarrassing, yet hilarious to make the listeners rethink their behavior.