London International Awards
2022 Winners and Finalists
Network of the Year: Ogilvy
Bronze
Online Film
Public Service/Social Responsibility
| Entrant: | Ogilvy Greece, Athens |
| Brand: | Lacta |
| Title: | "Don't Ever Leave Me" |
| Corporate Name of Client: | Mondeléz International |
| Agency: | Ogilvy Greece, Athens |
| Global Chief Creative Officer: | Liz Taylor |
| Chief Creative Officer: | Panos Sambrakos |
| Group Creative Director: | Aggeliki Kornelatou |
| Creative Director: | Katerina Androuli |
| Senior Copywriter: | Daphne Martinou |
| Senior Art Director: | Panos Pagonis |
| Agency Music Producer: | Vicky Xifara |
| Agency Business Director: | Christina Alifakioti |
| Agency Group Account Director: | Elena Vlagouli |
| Agency Account Director: | Rania Davveta |
| Production Company: | Foss Productions, Athens |
| Director: | Argyris Papadimitropoulos |
| 1st AD: | Daphne Kyriakidou |
| Executive Producers: | Stelios Cotionis/Michael Alexakis |
| Director of Photography: | Christos Karamanis |
| Editor: | Lambis Charalambidis |
| Colorist: | Nikos Koronidis |
| Sound Designer: | Dimitris Barboutis |
| Song Title: | Mi mou milas gia agapi |
Description:
"Don't Ever Leave Me" is a 3-minute online film by Lacta chocolate in Greece that subverts the branded entertainment romantic films that have made the brand famous in the country.
In 2021, amidst a 50% rise in femicides in Greece, Lacta wanted to declare that possessive behaviour isn't "love" and should not be tolerated while warning women in abusive relationships to seek help before it's too late, in cooperation with an NGO.
Released on the "International Day for the Elimination of Violence against Women", the film became the #1 trending video on YouTube, was shown at schools, and aired for free on most TV channels, beginning a much-needed discussion in Greek society, whilst calls for help by domestic violence survivors increased x8 times.