London International Awards
2022 Winners and Finalists
Music & Sound Company of the Year: Canja Audio Culture, Curitiba
Gold
Radio & Audio
Sound Design
| Entrant: | Grey New York, New York |
| Brand: | Change the Ref |
| Title: | "America's Most Haunted" |
| Where was this broadcast?: | Disturbed: True Horror Stories Podcast |
| Corporate Name of Sponsoring Client: | Change The Ref |
| Client President: | Manuel Oliver |
| Agency: | Grey New York, New York |
| Worldwide Chief Creative Officer: | Javier Campopiano |
| Chief Creative Officer: | Tim Jones |
| Group Creative Directors: | Laura Potucek/Guy Bricio/Josh Eastman/Ron Lewis |
| Creative Directors: | Olivia Peet/Lindsei Barros/Erica Gale |
| Art Director: | Kaio Mendes |
| Agency Project Manager: | Joey Scarillo |
| Agency Account Director: | Elizabeth Gilchrist |
| Sound Design Company: | Canja Audio Culture, Curitiba |
| Sound Design Executive Producer: | Nessa Mafra |
| Sound Design Producers: | Ana Flor Bohrer/Flavia Medeiros/Matheus Peres |
| Heads of Sound: | Lucas Sfair/Eduardo Karas/Filipe Resende |
| Sound Designers: | Bruno Vieira Brixel/Leonardo Lima |
Description:
2021 was one of the deadliest years on record for gun violence in the U.S. with 44,994 deaths and 40,562 injuries. But the trauma of gun violence doesn’t end when the shooting stops.
Survivors can't escape the mental health impact that haunts them every day. To affect change within a population that’s become desensitized to gun violence, we needed to make that trauma visceral. So we created a chilling horror story using immersive sound design.
And on June 3rd, National Gun Violence Awareness Day, we hijacked the popular Disturbed: True Horror Stories Podcast. We surprised listeners with a truly terrifying story inspired by a real shooting and the teenager who was emotionally—and physically—scarred by her experience.
We inspired listeners to take action and provided resources to support survivors. We know the fight against gun violence isn't over, but with one story, we can turn lasting trauma into lasting change.