London International Awards
2022 Winners and Finalists
Bronze
Production & Post-Production
New Director Body of Work Campaign
| Entrant: | Devon Ferguson, Vancouver |
| Brand: | Ice Breaker |
| Title(s): | "It's Just A Name", "It's Just a Name", "It's Just a Name" |
| Corporate Name of Client: | Greene King |
| Creative Director: | Steve Hawthorne |
| Creative Director - Art: | Doug Redfern |
| Creative Director - Copy: | Joe Roberts |
| Executive Agency Producer: | Bradley Woodus |
| Agency Producer: | Henry Davies |
| Agency Account Director: | Harriet Pinnington |
| Agency Account Manager: | Kelly Mahon |
| Production Company: | Birth, London |
| Director: | Devon Ferguson |
| 1st AD: | Mark McPadden |
| 2nd AD: | Ben Burton |
| Executive Producer: | Kate Elson |
| Producer: | Dominic Wilcox |
| Director of Photography: | Richard Mott |
| Production Assistant: | Georgia Staples |
| Gaffer: | Dom Seal |
| Post-Production Company: | Nineteen-Twenty |
| Colorist: | Kai Van Beers |
| Sound Design Company: | Wave Studios |
| Sound Designer: | Tony Rapaccioli |
Description:
Ice Breaker. It’s a light, hoppy pale ale. It tastes great. But that’s about it. Despite its name, it won’t suddenly give you the ability to break the ice in any social situation. It won’t turn you into some kind of casanova or conversational whizz-kid. So, when you find yourself staring at the label thinking “should I?” Please remember. It's just a name.