Many dog owners do not know that ordinary heartworm, tick and flea products can leave their dogs more vulnerable than they might think. We set out to develop a campaign to show pet owners that their dogs remain at risk of parasites, and to offer them a solution: Simparica Trio — the only parasiticide that combines flea and tick, heartworm, and GI parasite protection in one chewable. We knew they would care because pet owners love their dogs like family and want to keep them safe so they can live a long, happy and healthy life. To cut through the clutter of the various ads containing dogs on TV, we took the traditional setting of a pet campaign, a quaint agility course, and infused it with a raw and edgy energy. A slalom morphs into a row of fleas, a doggy tunnel turns into a menacing heartworm. The dramatization of these parasites in larger form shows how a seemingly safe space can quickly turn into a dangerous environment for dogs; and how even the smallest parasites can become a big threat. Ultimately, the dog and their owner are unphased by the parasite obstacles, because they are protected with Simparica Trio.