London International Awards
2022 Winners and Finalists
Bronze
Podcast
Media
| Entrant: | TBWA\HAKUHODO Inc., Tokyo |
| Brand: | Journa-Rhythm |
| Title: | "Journa-Rhythm" |
| Corporate Name of Sponsoring Client: | The Asahi Shimbun Company |
| Agency: | TBWA\HAKUHODO Inc., Tokyo |
| Chief Creative Officer: | Kazoo Sato |
| Creative Director: | Nobuhiro Arai |
| Art Director: | Katsuya Arai |
| Agency Producer: | Takeshi Ikoma |
| Agency Music Producer: | Seiya Matsumiya |
| Agency Social Media Director: | Motoko Nakao |
| Agency Social Media Planner: | Chiho Matsumoto |
| Director: | Kazuma Kitada |
| Producer: | Toshiyuki Takei |
| Director of Photography: | Senzo Ueno |
| Art: | Takayuki Mitsuizumi |
| Sound Designer: | Erito Ayaki |
| Music Producer: | Seiya Matsumiya |
| Audio Editor: | Ryo Sanada |
| Audio Director: | Daisuke Kanda |
| Editors: | Yusuke Wakita/Nobuo Mita |
| Motion Graphics: | Masanao Takeuchi |
| Photographer: | Yusuke Miyazaki |
| Organizer & Cast: | Zeebra |
| Cast: | Moment Joon/Gucci Prince/Authority/Marukido/T-STONE |
| Curator & Casting: | Hiroshi Kawamura/Naoki Ono |
Description:
Journal-Rhythm is a new kind of news media, reported by journalists and hip-hop artists.
The artists responded to the articles and made into tracks in a way that would grab the Gen Z’s attention.We also released a podcast that featured the artists and newspaper journalists deep diving into the meaning behind the songs.
This is audio content that responded to news headlines, with a punchline that encouraged an open dialogue on the social issues.