London International Awards
2022 Winners and Finalists
Silver
Billboard
Best Use of Real Time Advertising
| Entrant: | Ogilvy UK, London |
| Brand: | Post Office |
| Title: | "Social Post" |
| Corporate Name of Client: | Post Office |
| Agency: | Ogilvy UK, London |
| Chief Creative Officer: | Andre Laurentino |
| Chief Executive Creative Director: | Jules Chalkley |
| ECD Design: | Dave Towers |
| Deputy ECD Design: | Luke Ridgway |
| Creative Director: | Liam Butler |
| Copywriter: | Ollie Jarrott |
| Head of Production: | Justin Cairns |
| Client Partner: | Katharine Easteal |
| Business Director: | Sammatha Hagans |
| Group Programme Director: | Sophie Rhys Evans |
| Marketing Director Post Office: | David Enwright |
| Media Client Director : | Sana Farid |
| Clear Channel : | Sam Harris/Richard Bon |
Description:
On October 4th?the unthinkable happened. Facebook, Instagram and WhatsApp all went down causing an international blackout for billions around the world.
People and businesses were left cut off, unable to contact loved ones and customers.
As the original social network, the Post Office saw an opportunity.
Within hours of the blackout, we had written, designed and with the help of Clear Channel displayed an OOH campaign across the UK poking fun at the internet giants.
And thanks to the blackout, we’re probably the only modern campaign with zero amount of social media impressions. Not bad for ‘snail mail’.