"Runtime by Ochsner Sport" is the first podcast that only runs when you run. The audio experience was designed to activate the targeted audience (potential Swiss runners) and motivate them to get out and run in a playful way. This action was triggered by the fact that you can only listen to the running-podcast when you run yourself.

In the podcast, European marathon champion Viktor Röthlin talks to marathon legend Maja Neuenschwander and Olympic champion Nicola Spirig about running in 12 inspiring episodes and not only entertains the users during their runs, but also gives them direct live coaching and motivates them to keep going.

This is the first time that you can only listen to a running podcast while you are running. It is also the first time that the content of a podcast is designed to be listened to only when the listener is running. This makes the listener's run entertaining, more fun, one learns and becomes a better runner directly.

The app developed for this purpose uses sensor and GPS data to measure whether users are not just moving, but running. And only then does the content play. If the users stop, the podcast pauses. The episodes get longer with each run, because the users become fitter and fitter. After each episode, you can share your success with the community and unlock a new voucher for a running product you can redeem at Ochsner Sport.