Male violence against women and girls is an epidemic in the UK. A woman dies at the hands of a man every three days and 97% have been sexually harassed.

For too long women have had to adapt their behaviour. But it’s not them who need to change: it’s men. Particularly the ones who stand by and let misogynistic behaviour go unchallenged. ‘Have a word with yourself, then your mates’ is a simple but powerful behavioural science insight that gives men a practical and easily achievable role in solving the problem.

It was important not to alienate men, but for them to feel like they were allies. It worked. 65% of social commentary was by men. Influencers shared it with their millions of followers, schools have incorporated our film into their curriculum and the UN is including it in education materials being rolled to millions of men.