London International Awards
2022 Winners and Finalists
Bronze
Production & Post-Production
Performance/Casting
| Entrant: | Saatchi & Saatchi, Düsseldorf |
| Brand: | Deutsche Telekom |
| Title: | "The Choir Against Hate Speech" |
| Corporate Name of Client: | Deutsche Telekom |
| Client SVP Group Brand Strategy & Marketing Communications: | Ulrich Klenke |
| Client VP Marketing Communications Strategy & Media: | Dr. Christian Hahn |
| Client Campaign Management: | Carolin Kunz |
| Client Media Management: | Stefan Fox |
| Agency: | Saatchi & Saatchi, Düsseldorf |
| Chief Creative Officer - Publicis Groupe Germany: | Dennis May |
| Creative Director - Art: | Tomas Tulinius |
| Creative Director - Copy: | Stephan Schaefer |
| Senior Agency Producer: | Insa Frerichs |
| Agency Strategic Planner: | Maximilian Ginter |
| Agency Business Director: | Katrin Spiegel |
| Agency Account Manager: | Anne Schlicht |
| Production Company: | Tempomedia |
| Director: | Henry Alex Rubin |
| Executive Producers: | Birgit Damen/Uli Jason Ulbrich |
| Director of Photography: | Benoit Soler |
| Music Production Company: | Supreme Music |
| Music Executive Producers: | Florian Lakenmacher/Jo Sandow |
| Song Title: | You’re the Voice by John Farnham |
Description:
Telekom wants to draw attention to online hate speech, take the problem to the heart of society and encourage people to speak out against this hatred.
Insight: Only 5% of online users are responsible for the majority of hate comments. That's a lot less than you might think. These 5% are still loud. The remaining 95%, on the other hand, often stay far too quiet when they encounter hate online. Hate wouldn't stand a chance if the majority were to raise their voices.
Our goal: A net without hate, in which people treat each other with respect and deal with each other without fear.
Solution: Telekom connects people. In this campaign, we inspire the silent 95% of users to realize their power to stand together and speak out against hate together.
Our motto: When love is loud, hate doesn't stand a chance.