For Mastercard’s competitors, the 2.2 billion blind and partially sighted people in the world are often treated like an afterthought. But when Mastercard learned that the low-vision community was having trouble telling their payment cards apart – after most banks removed embossing – we did something about it. We entered a years-long collaboration with the low vision community and accessibility leaders from around the world to redesign payment cards around them. The Touch Card introduces a system of notches that allow anyone to tell their cards apart with just a touch. Based on our learnings, the notches were designed around simple, geometric shapes that anyone could learn and remember instantly. And the notches are positioned opposite the chip – not only so cardholders know which way to insert the card – but to avoid interference with the inner-wiring of any existing card, allowing for seamless product integration around the world. The Touch Card works at every type of terminal and ATM, globally. And when introducing the card, we found dozens of new and innovative ways to hack traditional media to communicate with the low-vision community on their terms. Because a world designed for all of us, is Priceless.