London International Awards
2022 Winners and Finalists
Regional Independent Network of the Year: Europe
Jung von Matt
Gold
Non-Traditional
Media
Entrant: | Jung von Matt, Hamburg |
Brand: | Berliner Verkehrsbetriebe (BVG) - AöR |
Title: | "The BVG Hempticket – Come home, calm down." |
Corporate Name of Client: | Berliner Verkehrsbetriebe (BVG) - AöR |
Chief Marketing Officers: | Christine Wohlburg/Frank Büch |
Agency: | Jung von Matt, Hamburg |
Managing Director Creation: | Dörte Spengler-Ahrens |
Creative Director: | Michael Wilde |
Senior Copywriter: | Oscar Engelhardt |
Senior Art Director: | Jonas Lenger |
Agency Producers: | Dennis Wendt/Jonathan Meister/Florian Kaspereit |
Agency Project Managers: | Florencia Uthoff/Friederike Speetzen/Annette Krebs/Stephan Giest |
Production Company: | Tony Petersen Film, Berlin |
Director: | Bastian Glaessner |
Assistant Director: | Martin |
Producer: | Børge Heesemann |
Director of Photography: | Frederik Jacobi |
Assistant Director of Photography: | Daniel Merget |
Production Assistant: | Helena Florenz |
Post-Production Company: | Deli Creative Collective, Hamburg |
Post-Producer: | Heike Wurch |
3D Artist: | Sebastian Bunzel |
Editor: | Alex Kutka |
Colorist: | Mike Bothe |
Sound Designer: | Phil Mönch |
Audio Engineer: | Phil Mönch |
Music Production Company: | Not A Machine, Hamburg |
Music Producer: | Leon Waterkamp |
Music Composers: | Fabian Reifarth/Ralf Denker |
Recording Director: | Guido Fischer |
Casting : | Deebeephunky (Tobi & Simon) |
Styling: | Stefanie Fuge |
Hair / Make Up: | Ara Decker |
Description:
Idea: With the calming effect of cannabis. And the world’s first ticket that lets you simply swallow your anger.
The hemp ticket – a ticket made of edible paper, drizzled with hemp oil, extracted from the seeds of the cannabis plant. The tickets were sold in BVG’s customer centers and could be eaten after the last ride of a stressful day.
In an ironic viral explaining the promotion, we showed how a bus driver is getting the plants from a local farmer and handing them over to BVG’s very own cannabis lab, which produces the tickets for stressed out Christmas shoppers.
Results: Within hours, the completely legal hemp tickets were literally on everyone’s lips. With a total reach of over 860 million contacts equaling a media spending of 13,7 million euro we sparked conversation all around the globe.
News from every continent reported and social media went nuts. In the end we not only gave Berlin a ticket to forget its stress but also the whole world something to talk about during the Christmas holidays.