London International Awards
2022 Winners and Finalists
Silver
TV/Cinema
Copywriting
Entrant: | Ogilvy, Chicago |
Brand: | Chicago International Film Festival |
Title: | "Life, Scripted" |
Corporate Name of Client: | Chicago International Film Festival |
Cinema/Chicago and the Chicago International Film Festival Marketing Manager: | Andrew Van Beek |
Cinema/Chicago and the Chicago International Film Festival Managing Director: | Vivian Teng |
Cinema/Chicago and the Chicago International Film Festival Artistic Director: | Mimi Plauche |
Executive Committee member of the Cinema/Chicago Governing Board and the President of Mitten, Inc.: | Mark Mitten |
Agency: | Ogilvy, Chicago |
Deputy Chief Creative Officer, Worldwide: | Joe Sciarrotta |
Executive Creative Directors: | Dave Loew/Luis Gabriel Ramirez Arias |
Group Creative Director: | Hital Pandya |
Creative Director: | Connor Fleming |
Content Creative Director: | Kyle Obriot |
Executive Creative Director - Post: | Erin Sarofsky |
Creative Director - Post: | Duarte Elvas |
Copywriter: | Hannah Lacava |
Art Director: | Summers Ford |
Agency Graphic Designers: | Lucia Vaughan/Sho Watanabe |
Agency Print Producer: | Ami Walters |
Executive Agency Producer: | Gayle McCormick |
Senior Agency Producer: | Stefanie Blau Spiegel |
Agency Producer: | Mackenzi Schumann |
Agency Production Managers: | Andrea Raby/Mary Munez |
Agency Account Director: | Lindsay Hrack |
Post-Production Company: | Sarofsky, Chicago |
Executive Post-Producer: | Steven Anderson |
Post-Producer: | Andrew Rosenstein |
Animator: | Andrei Popa |
Editor: | Christopher Mines |
Finishing: | Cory Davis/Jamie Gray |
Description:
Film festivals often feel pretentious, exclusive, and inaccessible to the general public. Our task was to make The Chicago International Film Festival feel different – inclusive, accessible and welcoming to all.
To invite people from all walks of life to our Festival, we created a contextual OOH campaign that used short screenplays to narrate the everyday happenings of the city. The stars? Ordinary people.
We scripted life everywhere, from bus shelters to childcare centers. We even scripted our festival itself, surprising attendees with an interactive digital board that narrated the night in real-time.
In the end, we gave our audience the most important role in the festival — and showed that every one of us has a story worth telling.