London International Awards
2022 Winners and Finalists
Bronze
Production & Post-Production
Direction
| Entrant: | BBDO New York, New York |
| Brand: | Sandy Hook Promise |
| Title: | "Teenage Dreams" |
| Corporate Name of Client: | Sandy Hook Promise |
| Agency: | BBDO New York, New York |
Description:
School shootings have shockingly become a normalized part of being a teenager in America – a far cry from the carefree ‘Teenage Dream’ represented in pop culture. That’s why we partnered with pop culture icon Katy Perry to reimagine her 2010 hit song for the tragic reality of teenage America today.